Britain Plans to Privatize Postal Service

http://www.piworld.com/aggregatedcontent/britain-plans-to-privatize-postal-service

Britain is preparing to privatize its postal service. The government on Wednesday said it had appointed Goldman Sachs and UBS to manage an initial public offering for the Royal Mail later this year, The New York Times reports. 
The sale would be the biggest privatization in the country since the railroads in the 1990s, The New York Times reports. Michael Fallon, the minister for business, said the sale was a “practical, logical and commercial decision.” 

Magazines More Popular Among College Students

http://www.pubexec.com/article/magazines-more-popular-than-ever-among-college-students-says-shweiki-media-25061159/1

In a seemingly tech-oriented world, there's been constant speculation over the last few years that print is a dying medium—especially among the younger set, who had smartphones thrust into their hands years ago and haven't looked back since. Shweiki, in conjunction with Study Breaks College Media, wanted to test these suspicions, however, and see just how accurate the "print is dead" theory actually is. After surveying 387 college students, the answer is, it turns out, that it couldn't be further from the truth. Check out the awesome results.

97 percent have read a free magazine
90 percent have read a magazine in the last month
84 percent keep magazines for at least a month
70 percent share magazines with friends and/or borrow them from friends
85 percent get fashion ideas from magazines
89 percent visit Websites they see in magazines
84 percent purchase an item after seeing it in a magazine
63 percent use coupons from magazines to make purchases
84 percent redeem specials and promotions they see in magazines

Williams-Sonoma: What Customers Want Now

http://www.chiefmarketer.com/direct-marketing/williams-sonoma-and-nordstrom-share-what-customers-want-now-28052013

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience. This means that service and relationship building is more important than ever.

“Consumers want us to know them, and as part of that service the customer wants a frictionless shopping experience,” said Pat Connolly, executive vice president and CMO of Williams-Sonoma.
Connolly and Jamie Nordstrom, president of Nordstrom Direct, shared what it means to be a customer-led company last week during a keynote discussion at Responsys Interact in San Francisco.

1 in 4 Kindle Users Still Buying at Bookstores

http://www.beaumontenterprise.com/business/press-releases/article/New-Simba-Report-1-in-4-Kindle-Users-Still-4557139.php

Media forecast and research firm Simba Information has released the 2013 edition of Trends in Digital and Trade Book Retailing. This new report, which compiles data from proprietary surveys and additional sources to study the print and digital book retailing business, uncovers some of the nuances and contradictions of the consumer book market which include the finding that one in four adults who have used a Kindle to read an e-book in the last three months have also bought at least one book at an independent, local or used bookstore, and more than one in five have used a chain bookstore.

Print Reading Audience Up

Magazine Audience Sizes Flat-to-Growing, Per GfK MRI Numbers: 
Print reading audiences are on the rise, according to spring 2013 data released this week by measurement firm GfK MRI. Of the 181 titles surveyed, about 42 percent or 76 titles saw print audience size increase by 5 percent or more from spring 2012 to spring 2013.
About 35 publications saw audiences grow from 5 to 10 percent, while 41 saw gains of 10 percent or more.

First Automated Magazine Kiosk

World’s first automated magazine kiosk
The world's first automated magazine kiosk – internet-connected Meganews Magazines – is about to be launched. Prior to its launch, the research institute Innventia analysed the new product’s impact on the environment. Innventia’s life cycle assessment shows that Meganews Magazines with print-on-demand technology is a sustainable complement to traditional magazine sales.

B-to-B’s Path to Mobile Optimization

B-to-B’s Path to Mobile Optimization:
Even though they see the rising tide of mobile users, b-to-b publishers aren’t sure how to proceed. The same AAM study reports that 60 percent are undecided about how exactly they’ll optimize for mobile. Meanwhile, close to two-thirds of consumer magazines already have a definitive approach.

RR Donnelley/Harlequin Agreement Reported

RR Donnelley to Provide eBook Services for Harlequin:
R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it has been awarded an agreement to provide eBook services and digital content fulfillment to Harlequin. Under the terms of the agreement, which renews and expands the companies' relationship, RR Donnelley will provide eBook conversion services, asset management, delivery to Harlequin's business partners and retailers as well as digital content fulfillment. Services will be provided using RR Donnelley's LibreDigital platform.

FutureMark Raises Coated Mechanical Pricing

http://www.futuremarkpaper.com/

FutureMark has announced an increase in the price of coated mechanical papers, effective with all orders shipping on or after July 1.  The price of the following grades will change by $2.00/cwt:

Connection, 76 Bright, Connection, 80 Bright, Choice and Choice/Book Matte.

All basis weights and finishes are included.

Domtar Raises Pulp Prices

http://www.domtar.com/

Domtar informed North American customers that it will increase northern bleached softwood kraft (NBSK) and southern bleached softwood kraft (SBSK) market pulp prices by $20/tonne, industry contacts said today.

Domtar told domestic customers its NBSK list price would rise to $950/tonne with the $20/tonne increase. The firm's hike on SBSK would bring its list price to $910/tonne.

May Downtime at NBSK Mills Will Cut 47,000 mt

Four North American producers of market northern bleached softwood kraft (NBSK) pulp had regularly scheduled maintenance downtime at their pulp mills this month, which led to about 47,000 to 51,000 tonnes of market NBSK output getting trimmed.

Price Increase on NA Imports of Coated Freesheet

Hansol paper supplier Global Fibres has told North American customers it will increase prices by $20/ton on orders entered on or after June 1. The firm cited "substantial increases in raw material, energy and freight."

Global Fibres said in a May 23 letter to customers that the increase would apply to all basis weights and finishes of paper for sheets and rolls.

Resolute Forest Products Sues Greenpeace

Resolute Forest Products sues Greenpeace:
Resolute Forest Products has filed a lawsuit against Greenpeace Canada, and its campaigners, Richard Brooks and Shane Moffatt, for $5 million in damages, plus punitive damages of $2 million, plus costs.
The suit claims“damages for defamation, malicious falsehood and intentional interference with economic relations”.

RRD/Wiiliams-Sonoma Multi-Year Agreement

RR Donnelley Awarded Multi-Year Multi-Million Dollar Agreement by Williams-Sonoma, Inc.: Expands Relationship to Include Producing All Catalogs for Williams-Sonoma, Inc.
CHICAGO -- R. R. Donnelley & Sons Company today announced that it has been awarded a multi-year multi-million dollar agreement by Williams-Sonoma, Inc. that renews and significantly expands the companies' relationship. Under the terms of the agreement RR Donnelley will provide printing, sophisticated co-mailing and mailing logistics services for all of Williams-Sonoma, Inc.'s
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Two Sides: No Wonder You Love Paper

Good Stuff on Print & Paper Sustainabiltiy:
Need something to tweet, post on your business Facebook page, or add to your profile on LinkedIn? Two Sides has launched a new ad campaign, “No Wonder You Love Paper,” that contains details of the sustainability of paper-based products that your customers might want to know about.
For example, did you know that 65% of paper in the United States is recycled or there are now 49% more trees in the United States than 50 years ago? Most people don’t.
The No Wonder You Love Paper campaign is supported by a website that includes additional facts about the sustainability of print and paper, a short video on paper and forests, a quiz you can pass around to colleagues or customers, and the opportunity to win a prize for creating a short “fun with paper” video.

Global Printing Ink Industry Growth

Printing Ink Market Analysis Available for Global and China to 2015: Driven by the thriving printing industry, recent years have seen upward mobility in global printing ink industry. North America, Japan and Western Europe have kept the position as the world’s major printing ink producers and consumers, with the respective consumption in 2012 making up 23 percent, 19 percent and 18 percent. However, Europe and Americas’ growing saturated trend in the printing ink market means they are now losing out to Asian regions such as China and India. Presently, many transnational industrial magnates have accelerated their business sprawl in these emerging markets, including DIC, Flint, Toyo Ink, Sataka INX, Siegwerk, and Huber which had established branches in China as of late 2012. In 2012, both Sataka INX and DIC announced to build their own new printing ink factories in India.

Fashion Magazines Ad Pages Up in H1

http://www.wwd.com/media-news/fashion-memopad/numbers-game-6954352?module=hp-media
From January to March, magazines had a total of 31,137 pages, down 4.8 percent, according to the Association of Magazine Media. Media Industry Newsletter reported the declines to be smaller, 0.12 percent in the first quarter and 0.86 percent in the second quarter.
Let’s start with the magazines that maintained their momentum...This year, publisher Carol Smith pushed ad pages to a little more than 900, a 19 percent surge over the same period in 2012, according to MIN...
Thanks to former publisher Connie Anne Phillips, who resigned from Time Inc. in early May, InStyle, coming off a decent first half in 2012, is again off to a solid start in 2013...
The competition between the glossy supplements from The New York Times and The Wall Street Journal is still healthy, with both titles posting double-digit jumps — WSJ., run by publisher Anthony Cenname, posted 252 pages through its June 13 issue, or nearly 30 percent above the previous year, while T: The New York Times Style Magazine, under group vice president, advertising Todd Haskell, has 13 percent more pages, at 486. (Without the May design issue, which was discontinued, the magazine is up 26 percent in total ad pages)...

Allure, Marie Claire and W were way ahead of the pack through last June, each with percentage jumps in the double digits. Against those records, their 2013 first half can only pale in comparison...
Two categories in particular that were slightly weak through last summer are thriving so far: food and men’s. Bon Appétit and Food Network, from Condé Nast and Hearst Corp., respectively, posted double-digit jumps in advertising.

Dwell Hires Digital Exec

http://www.foliomag.com/2013/dwell-hires-yahoo-commerce-head-run-digital-ops#.UaZAJOuYyKw

Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing since 2010.

The hire comes as the home design and décor publisher announces it will launch its own integrated commerce unit in 2014.

Buyer Sought for Newsweek, Again

http://www.adweek.com/news/advertising-branding/report-iac-seeks-buyer-newsweek-updated-149847

IAC has confirmed reports that it's seeking a buyer for the hobbled newsweekly, which has already been sold twice in the past three years, then ended its U.S. print edition. In a memo, The Daily Beast editor Tina Brown and CEO Baba Shetty explained the rationale in a memo, saying that while Newsweek had become a "breakthrough digital product," it was a drain on the Beast.

News Corp. Cuts as Newspapers Are Divested

http://www.adweek.com/news/press/news-corp-plans-cost-cutting-newspapers-are-divested-entertainment-149862

News Corp. chief executive Robert Thomson said cost cuts will be "relentless" as the company's newspaper arm divests from Rupert Murdoch's entertainment assets, Reuters reported.

The new News Corp. will debut on June 28, retaining such properties as The Wall Street Journal, Dow Jones Newswires, The Times of London, HarperCollins, education unit Amplify and Australian pay-TV services.

Economist CEO Leaves for Reuters

http://www.adweek.com/news/press/economist-group-ceo-headed-thomson-reuters-149852

Economist Group CEO Andrew Rashbass is leaving the company after 15 years for another top spot in the news world: a newly created role of CEO at Reuters, in which he will oversee the news and media business arm of Thomson Reuters.

WaPo Names Forbes Vet as CFO

http://www.adweek.com/news/advertising-branding/washington-post-taps-forbes-alum-cro-149842

The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post's print and digital ad teams, its conference business, targeted products and special sections.

Source Interlink's SURFER Hits Stands

http://www.sourceinterlink.com/award-winning-all-girls-surf-magazine-is-back_3439.html

The second issue of SURFER Magazine’s award-winning women’s surf magazine, SALTED, hits newsstands June 11. The debut issue earned a 2013 MAGGIE Award in the Best Annual & Custom Publication category and also had the highest in sell-through of any special issue produced by SURFER. Issue 2 promises nearly 100 pages of female surf content—including massive photo features, interviews with the best and most interesting surfers, adventures to far-off locales, health, fashion and more.

Pearson Changes Structure, Appoints Executives

http://www.pearson.com/news/2013/may/pearson--board-change-and-executive-appointments.html

Pearson, the world’s leading learning company, is today announcing a new organization structure and the appointment of a new leadership team. The changes are designed to accelerate Pearson’s push into digital learning, education services and emerging markets, which the company views as significant growth opportunities.

Under the new structure, Pearson will organize around three global lines of business – School, Higher Education and Professional – and three geographic market categories – North America, Growth and Core.

http://www.guardian.co.uk/media/greenslade/2013/may/23/financialtimes-pearson

The Financial Times is being subsumed into a new division by its parent company, Pearson. 
As part of the organisation's restructure, the FT Group will disappear and the newspaper will become part of a unit called "professional". Its chief executive will be John Ridding, who is currently CEO of the FT group.

Insights Into $7 Trillion Women's Purchasing Power

http://www.prnewswire.com/news-releases/what-women-want-insights-into-7-trillion-womens-purchasing-power-209162721.html

Ginger's fifth annual "What Women Want" survey gathered insights from a nationally representative sample of U.S. women, ages 21 to 60. The survey findings highlight the best way to reach and sell to women, the world's great mega niche that is responsible for or influences $7 trillion in annual consumer and business purchases in the United States, influencing 85% of all products and services purchased. This powerful segment influences more than 85 percent of all products and services purchased, including 60 percent of automobile and 40 percent of stock purchases.

PEFC Publishes 2013 Chain of Custody Standard

http://www.pefc.org/news-a-media/general-sfm-news/1192-pefc-publishes-2013-chain-of-custody-standard-aligned-with-eutr

The 2013 PEFC Chain of Custody standard, published today, offers companies an efficient mechanism to demonstrate compliance with EU Timber Regulation (EUTR) requirements. The standard was revised over the past 18 month to satisfy the specific conditions of emerging and existing legislative and regulatory processes, with a particular focus on the EUTR. 
The EUTR, which entered into force in March 2013, prohibits illegally harvested timber from being placed on the EU market. It sets out mandatory procedures designed to minimise the risk of illegal timber being sold and applies to both imported and domestically produced timber and is therefore relevant for companies globally.
Complimentary Webinar: Chain-of-Custody - Introduction Date: June 20, 2013 (Thursday) Language: English Cost: No Charge https://sgseventcenter.webex.com/sgseventcenter/onstage/g.php?t=a&d=708378798 09:00 a.m. London 10:00 a.m. Paris, Berlin, Madrid, Amsterdam 04:00 p.m. Singapore, Kuala Lumpur.

Out-of-Home Advertising Viewed by 3 in 4

Out-of-Home Advertising Viewed by 3 in 4 U.S. Adults: According to Arbitron's 2013 “Out-of-Home Advertising Report,” three in 4 U.S adults report having noticed ads featured on billboards (traditional or digital), buses, subways, wrapped vehicles and airport (transit), or shopping malls and bus shelters (street-level advertising) in the past month. This number rises to 84% among those who have driven or ridden in a vehicle.  

A partial list of reported actions taken by consumers who viewed a billboard or other out-of-home (OOH) advertising in the past month:

40% visited an advertised restaurant
40% watched an advertised TV program
39% visited an advertised store
29% visited a store that week after seeing a sale or special advertised
26% immediately visited a store, business or restaurant
26% visited an advertised website

PPPC Reports NA April Paper Shipments

The Pulp and Paper Product Council reported North American coated mechanical paper shipments for April fell -8.8% as compared to the same month last year. Demand declined -2.8%. Imports jumped +27.2%. The operating rate was 83%. Coated woodfree shipments for the month were up +2.8%, demand increased +3.8% and imports rose +6.1%. The operating rate was 87%. Uncoated woodfree shipments fell -1%, demand declined -2% and imports were down -4.5%, The operating rate was 92%. SC-A/A+ paper shipments increased +30.8% and demand rose +19.1%. Imports declined -10.2%. SC-B/SNC+ shipments increased +5.1%, demand fell -2% and imports decreased -44.2%. The Supercalendered paper operating rate was 98%.

EURO-GRAPH Reports April Shipments

EURO-GRAPH has reported European coated mechanical paper shipments fell -3.2% in April as compared to the same month last year. Demand declined -3.8% and exports were down -1%. Coated woodfree shipments for the month decreased -5.1% and demand was down -9.9%. Exports increased 13%. Supercalendered paper shipments were up +0.2%, demand rose +1.8%, but exports fell -8.5%. Uncoated woodfree shipments increased +4.3%, demand was up +1.5% and exports rose +26.2%.

Resolute Announces Coated, SC Price Increase

Resolute Forest Products has announced an increase in coated and Supercalendered paper prices, effective with shipments on or after July 1. The following grades are included:
ResoluteGloss and ResoluteBrite 76 pricing will be increased by $40/short ton. ResoluteBrite 80 and ResoluteMax 84 pricing will go up $30/short ton. ResoluteSCA, RescoluteSCB and ResoluteSNC pricing will be raised $40/short ton.
All basis weights and finishes are affected by the change.

Domtar to Acquire Associated Hygienic Products

http://www.paperage.com/2013news/05_28_2013domtar_associated_hygienic_products.html

Domtar Corporation today announced the signing of a definitive agreement for the acquisition of privately-held Associated Hygienic Products ("AHP"), the largest manufacturer and supplier of store brand infant diapers in the United States, from DSG International for $272 million.

The closing of the transaction is expected by the end of the second quarter of 2013, subject to customary closing conditions.

Finch Paper CEO Resigns

CEO and president of Finch Paper resigns post:
Joseph F. Raccuia resigned as CEO and president, and will be replaced by Debabrata Mukherjee , who since 2008 has been vice president and general manager of specialty papers for worldwide paper manufacturer P.H. Glatfelter.

Catalyst Paper Sells Elk Falls

Catalyst Paper sells Elk Falls site to Quicksilver Resources Canada:
Catalyst Paper has sold its Elk Falls industrial site and related assets to Quicksilver Resources Canada Inc., a Calgary-based corporation with extensive natural gas holdings.
The $8.6 million sale was signed and closed today.
Sale of the approximate 1,200-acre parcel includes a fully serviced, 400-acre industrial site and adjacent property near Campbell River, British Columbia.

April Global Pulp Shipments Fall

April global pulp statistics: shipments dip to 3.687 million tonnes, ...:
Global pulp deliveries slid by 6.1% to 3.687 million tonnes in April, down from 3.926 million tonnes the previous month, according to Pulp and Paper Products Council (PPPC) data.
Shipments were 7.4% higher than the year-earlier period, up from 3.433 million tonnes in April 2012.

Nippon to Establish Energy Business

http://www.nipponpapergroup.com/e/news/news13052801.html

Nippon Paper Industries Co., Ltd. is pleased to announce that as of June 27 it will establish its Energy Business Division and set up its Energy Business Department within the new division in an organizational reform of the company.

Nippon Paper Industries has been boosting development of businesses other than paper, and above all it has been promoting expansion of its energy business, in which it can leverage its strengths. Nippon Paper Industries had decided to newly introduce Japan's first biomass power generation project utilizing 100% unused woody materials at Yatsushiro mill (Yatsushiro, Kumamoto Prefecture), and Shikoku's largest mega-solar project in Komatsushima-shi, Tokushima (on land owned by Nippon Paper Industries) in fiscal year 2014.

Three Parties Interested in Stora Enso, Corbehem

French minister comments on Stora Enso Corbehem divestment
Stora Enso plans to sell its Corbehem mill in France. According to Euwid Pulp and Paper, citing the French Minister of Industrial Renewal Arnaud Montebourg, three companies have been identified as seriously interested in acquiring the mill.  The minister does not rule out a conversion of the mill. The French government might take over the mill and convert it to packaging paper production, according to him.
Stora Enso prefers not to leave any comment on the matter.

Resolute Inaugurates Green Energy Plant

Resolute Officially Inaugurates Power Island Producing Green Energy at Thunder ...:
Resolute Forest Products Inc. (NYSE: RFP) (TSX: RFP) officially inaugurated a major power island producing green energy at its pulp and paper operation located in Thunder Bay, Ontario. The power island includes a refurbished and upgraded woodwaste boiler and a new 65-megawatt condensing turbine. Approved by Resolute in early 2011, the C$65 million project took just over 21 months to complete.

Wood Costs Down, Lowering Production Costs

Wood costs have declined
Prices for wood chips and pulplogs have fallen worldwide the past two years, resulting in lower production costs for the world’s pulp and paper industry, reports the Wood Resource Quarterly. Both the HFPI and SFPI price indices have fallen by over ten percent from their peaks in 2011. The biggest declines in wood fiber prices have occurred in Brazil, Canada, the US and Japan.

Shop Talk: Catalog Circulation Strategies

http://www.retailonlineintegration.com/article/how-many-times-do-consumers-get-mailing-catalog-before-they-buy/1

Will catalog response improve over time to rented prospecting names based on sending the same prospect multiple catalogs? The answer is no. Lots of catalogers mail the same prospecting universe of names multiple times, so there's quite a bit of data out there on the results of multiple catalog mailings to the same households. The most typical response to mailing the same profitable universe of rented names multiple times is that the list either responds the same time after time or the list shows a softening in response as buyers are culled from the list. It's rare for a catalog list to show an increase in response rates over time.

B2B Revenues Rise

http://www.mediapost.com/publications/article/201146/b2b-revenues-rises-credits-events-digital-ads.html#axzz2UbyVQzvc

Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the continuing decline in print advertising.

The American Business Media’s Business Information Network reported that total revenues grew 3.4% from $24.6 billion in 2011 to $25.5 billion. Revenue from trade shows increased 4.4% from $11.2 billion to $11.7 billion, while print revenues fell 4.8% from $7.8 billion to $7.5 billion.
The print result is roughly in line with the consumer magazine industry, where total print advertising revenues fell 3% over the same period, according to the Publisher’s Information Bureau.

Bloomberg Businessweek Targeting Millennials

http://www.brandchannel.com/home/post/2013/05/22/Businessweek-Ahead-052213.aspx

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh. 
The cards are designed to be sent with 12 free issues of Bloomberg Businessweek, either in print or on the iPad, and physical renderings are available at stationery chain Papyrus.

MPA Makes Progress in Metric Standardization

http://www.adweek.com/news/press/mpa-makes-headway-tablet-metric-standardization-149743

MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to the growing number of tablet editions.

Last spring, the MPA's Tablet Metrics Task Force released a list of voluntary guidelines for publishers to follow, include metrics like total consumer paid digital issues, and per-issue metrics like total number of tablet readers, total number of sessions, total time spent per reader and average number of sessions per reader. About 20 publishers are currently participating.

Hearst Jumps on Native Ad Trend

http://www.adweek.com/news/advertising-branding/hearst-latest-publisher-jump-native-ad-trend-149790

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content.

The five new units, now being rolled out to the market, are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video.

Hanley Wood Announces Acquisition

Hanley Wood Acquires Conference and Expo from U.S. Green Building Council: Hanley Wood announced Thursday that it acquired the Greenbuild International Conference and Expo from the U.S. Green Building Council. Under terms of the deal, Hanley Wood will manage the exhibition while the USGBC will continue to produce the conference programming.

Tablet Owners Prefer Digital Magazines

Study: One-Quarter of Tablet Owners Prefer Digital Magazines Over Print: Digital publishing consultancy Mequoda Group released results of a recent survey that examined the usage and content consumption of tablet owners. According to the survey, the 1,293 respondents are fairly spendy and a significant portion engage with digital magazines on a monthly basis.

Sports Illustrated Launches Live Show

Sports Illustrated Launches Live Daily Show: Building on Time Inc.'s new digital video unit, Sports Illustrated is launching a live daily sports talk show next week.

USPS Offers 5% Discount on Samples

USPS to offer 5% postage discount on samples:
The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
The Postal Service's Product Samples promotion, for the mailing of trial-size samples, is intended to “re-invigorate product sampling” through the mail, the Postal Service said in a statement.
The promotion also is intended to raise awareness of the Postal Service's new Simple Samples standard mail program, which offers flat-rate pricing, volume discounts and less stringent mail-preparation requirements.

The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
The Postal Service's Product Samples promotion, for the mailing of trial-size samples, is intended to “re-invigorate product sampling” through the mail, the Postal Service said in a statement.
The promotion also is intended to raise awareness of the Postal Service's new Simple Samples standard mail program, which offers flat-rate pricing, volume discounts and less stringent mail-preparation requirements.
- See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130524/DIRECT0202/305249996/1581/rss03&rssfeed=rss03#sthash.LmNAylNz.dpuf

The U.S. Postal Service will offer product marketers a 5% upfront postage discount on samples mailed out in August and September.
The Postal Service's Product Samples promotion, for the mailing of trial-size samples, is intended to “re-invigorate product sampling” through the mail, the Postal Service said in a statement.
The promotion also is intended to raise awareness of the Postal Service's new Simple Samples standard mail program, which offers flat-rate pricing, volume discounts and less stringent mail-preparation requirements.
- See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130524/DIRECT0202/305249996/1581/rss03&rssfeed=rss03#sthash.LmNAylNz.dpuf

Warc's Global Marketing Index Up

Warc's global marketing index increases: Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011.

n the Americas, the index rose to 58.0—the highest regional index recorded so far and an increase of 3.2 points over April. - See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130523/ADVERTISING13/305239999/1728/rss01&rssfeed=rss01#sthash.ta4GcU84.dpuf

n the Americas, the index rose to 58.0—the highest regional index recorded so far and an increase of 3.2 points over April. - See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130523/ADVERTISING13/305239999/1728/rss01&rssfeed=rss01#sthash.ta4GcU84.dpuf

School Papers in Print Disappearing

At School Papers, the Ink Is Drying Up: T

The Clinton News used to be the source for everything that mattered to its readers in the northwest Bronx. It published 10,000 copies every other week in the 1930s and even circulated overseas among Bronx residents fighting in World War II.

It, like newspapers everywhere, has struggled to adapt as print costs soared, and Facebook and Twitter became the media of choice among younger generations.

The difference is that The Clinton News is a high school newspaper, written and read by the students of DeWitt Clinton High School. Now, as it marks its 100th year as one of New York City’s oldest student newspapers, The Clinton News stands as a testament to another ink-and-broadsheet legacy that is rapidly fading.