Port Hawkesbury Paper Rolls Off Machine

http://pulp-paperworld.com/index.php/usa/canadian-news/item/3048-point-tupper-paper-rolls-again.html?utm_source=twitterfeed&utm_medium=twitter
The first roll off the supercalendered paper machine at 1:11a.m. on Wednesday, a major milestone for the Point Tupper mill many once left for dead. "We're very, very happy we did because we have customers with orders that want to run that paper on Monday", Marc Dube, the mills restructing manager, said in a telephone interview Wednesday. They ran the first 12 hours without a paper break according to Dube.

http://www.cbc.ca/news/canada/nova-scotia/story/2012/10/01/ns-mill-workers.html?cmp=rss
Clouds of steam billow from the Port Hawkesbury paper mill in Point Tupper. The mill hopes to produce paper early this week for the first time in about a year. There's a sense of relief in Cape Breton, N.S. as mill workers excitedly head back to work to make paper, says the union representing employees at Port Hawkesbury Paper.
 "The fact that the last number of days that we've seen pulp trucks coming into the mill and we haven't seen that in a long time heading this direction. I sense a public that's at ease now."

Lowest Price to Book Ratio In Comm Prtg Ind.

Lowest Price to Book Ratio in the Commercial Printing Industry...:
Below are the three companies in the Commercial Printing industry with the lowest price to book ratios. Often companies with the lowest ratio present the greatest value to investors.Consolidated Graphics ranks lowest with a a price to book ratio of 0.98. Courier is next with a a price to book ratio of 0.99. Multi-Color ranks third lowest with a a price to book ratio of 1.44. RR Donnelley follows with a a price to book ratio of 1.85, and Innerworkings rounds out the bottom five with a a price to book ratio of 3.60.

Ups and Downs Of Today's Direct Marketing

The ups and downs of today's direct marketing: Direct marketing is still a "fantastic channel," but needs a bit of its own rebranding.
Marketing in general, and direct marketing specifically, face their share of challenges—both in- and outside their companies. I recently had the chance to speak with Mona Goldstein, president of The Goldstein Group, about the difficulties and opportunities she's seeing in the industry. According to Goldstein, one burning internal issue is the need for some marketing departments to reorganize. “Many marketing departments were built for another age,” she said. “They need to make changes to align with what's happening in marketing today.”

British Paper Mill Moves To American Ownership

http://www.growthbusiness.co.uk/news-and-market-deals/mergers-and-acquisitions/2126283/british-paper-mill-moves-to-american-ownership.thtml
A US private equity firm has taken control of Aylesford Newsprint, a Kent-based recycled paper mill. SCA Forest Products and Mondi Group has sold its shareholdings in Aylesford Newsprint to The Martland Holdings for an undisclosed amount. Located in Kent, Aylesford has a capacity to produce 400,000 tonnes of newsprint year from recycled fibre. According to a statement, the company supplies major national newspaper groups in the UK and generated £150 million of revenues in 2011.

Rate Base Inc For Parenting Group

http://www.audiencedevelopment.com/2012/parenting+group+sees+rate+base+increase+record+web+traffic#.UGyqOUROTE8?utm_source=MV_Audience+Development&utm_medium=email&utm_content=HTMLLinkID%3a+31&utm_campaign=One+Third+of+U.S.+Adults+Get+News+by+Phone+or+Tablet%e2%80%a610+Ideas+For+Building+Circulation%2c+Part+2%e2%80%a6The+Circulator+%7c+10.03.2012
Bonnier’s Parenting School Years will increase its rate base 4.5 percent, the company announced.Citing an increase in the number of individual paid subscriptions, the School Years edition will now have a rate base of 575,000. It is the second rate base increase for the magazine since 2009. By comparison, Parenting itself has a 1.65 million rate base.

Foreign Affairs Turns 90

http://www.minonline.com/news/21245.html?utm_source=twitterfeed&utm_medium=twitter
One of the most respected and powerful periodicals in the Western world marks an important milestone this past month. Foreign Affairs, a platform for some of the most informed thought on international policy and relations turned 90. The magazine says it has honored its original mission stated nine decades ago: “The articles in Foreign Affairs will deal with questions of international interest today. The magazine stated its vision for the publication in its inaugural issue Sept. 15, 1922. While in print Foreign Affairs remains a bi-monthly publication, the brand has leveraged the Web wisely to maintain currency. Its daily posts and opinion pieces keep FA in the foreign policy conversation in real time online. The brand has been active in the social realm. Its Twitter feed had over 103,000 followers/

EW Adds Twitter Feed To Print Issue

http://www.minonline.com/news/21246.html?utm_source=twitterfeed&utm_medium=twitter
In a novel twist on activating print with digital complements, Entertainment Weekly is bringing a live Twitter feed into its Oct. 5 issue. The ad for TV network CW includes an LED screen that receives a wireless feed of comments from and about the CW network and its programming. The screens will also run video clips from the fall season premieres on the CW.

Quebecor Issues $1.35 Billion in Bonds

Quebecor Issues $1.35 Billion in U.S., Canadian Dollar Bonds:
Quebecor Inc. , the Canadian media company, increased an offering of U.S.- and Canadian-dollar- denominated bonds by 36 percent to $1.36 billion and will use the additional proceeds to retire debt.

News, Long-Form Articles Drive Tablet Usage

http://www.abmassociation.com/News/2881/News,-long-form-articles-drive-tablet-usage
As media companies scramble to identify user behavior on mobile devices, two major reports were released this week that demonstrate that mobile users put a priority on news. According to a new survey, "Future of Mobile News," by the Pew Research Center's Project for Excellence in Journalism(PEJ), in collaboration with The Economist Group, half of American adults have a web connection through their smartphone or tablet, and this is causing a rapid consumption of news. The PEJ study reports that 64 percent of tablet owners and 62 percent of smartphone owners access news articles on the devices at least once a week. According to the study, 22 percent of American adults own tablets and 44 percent own smartphones, concluding that roughly a third of American adults get news on their mobile devices weekly.

New Research Shows Email Marketing Not Dead

http://www.socialmediaexplorer.com/digital-marketing/email-marketing-research/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+SocialMediaExplorer+(Social+Media+Explorer)
With the advent of any new, exciting or sexy way of doing anything, the advocates for it will proclaim the old methods to be dead. The Internet was supposed to kill print. It hasn’t. Television was supposed to kill radio. It didn’t. Lately, social media has been said to be the next great “killer” driving things like email marketing to its death. That notion was largely behind my reason to pen The Rebel’s Guide To Email Marketing with DJ Waldow. Social will kill email? No, it won’t. Or at least that is our supposition. But why suppose? Why not ask? It’s kinda what we do here.
In the latest edition of The Social Habit, we asked a representative sample of over 3,000 American social media users 12 and older if they read email from brands products or companies. Of those who responded, 61 percent say that yes, they indeed do read emails from such entities. Email marketing is dead? We think not.

 

Report Shows QR Codes Beat Direct Mail

http://www.mobilemarketer.com/cms/news/research/13905.html
 QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, "Scan Response Rates in National Magazines," found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other mobile action codes at an average rate of 6.4 percent. The report also found that mobile users are actively engaged and view an average of 18.9 mobile pages. “The big news is that QR style mobile codes in magazines get higher response rates than other printed direct marketing tools,” said Roger Matus, executive vice president at Nellymoser Inc., Arlington, MA.
“We never knew this before because this is the first time anyone has been able to measure the complete impact of printed mobile codes from the initial scan to the delivery of the mobile experience,” he said. The number of QR codes and other mobile action codes appearing on print ads in magazines has been steadily growing. A recent report from Nellymoser found that approximately 10 percent of magazine advertising pages contained a QR code or other activation mechanism in the second quarter of 2012, up from 5 percent a year ago.

CDS Launches Digital Newsstand System

http://www.audiencedevelopment.com/2012/cds+global+launches+digital+newsstand+data+management+system?utm_source=MV_Audience+Development&utm_medium=email&utm_content=HTMLLinkID%3a+28&utm_campaign=One+Third+of+U.S.+Adults+Get+News+by+Phone+or+Tablet%e2%80%a610+Ideas+For+Building+Circulation%2c+Part+2%e2%80%a6The+Circulator+%7c+10.03.2012
The collection and management of the raw customer and sales data that comes out of the digital newsstand providers has been a huge pain point for publishers. Simply put, digital edition and app sales data coming in from Amazon, Apple, Barnes & Noble, Zinio and the rest is not standardized. It has to be manipulated by hand and is extremely labor intensive. Imagine an Excel spreadsheet hundreds or thousands of columns wide and you begin to get the picture. Even more importantly, tying revenue back to sold issues has been problematic at best. The Web-based platform essentially sits between the digital newsstands and the publisher and collects sales data, standardizes it and makes it available in a variety of dashboards that allow publishers to generate reports automatically. The platform currently supports data from Amazon, Barnes & Noble and Zinio. Apple data, says the company, will be added in the next couple weeks.

How Newspapers Survive In Digital

http://www.mediapost.com/publications/article/183352/beyond-ads-how-newspapers-survive-in-digital.html?edition=51784
Over the past few years, the pendulum has swung from the newspaper industry writing its own obituary to a new -- and what some might say is surprising -- trend: bullishness. When analysts recently expressed concerns about the future of his papers, Rupert Murdoch responded by saying: “The answer is one word: digital. News is the most valuable commodity in the world, even if fewer people are buying printed papers on crushed wood.”
This new optimism has emerged alongside some dire trends. The hope that print ad revenue might rebound (or at the very least, plateau) has passed. Print ad revenues are half of what they were in 2006) a reflection of the steep decline in freestanding inserts’ revenue and circulation. So, too, has unceremoniously ended the decade-long battle to see if online advertising can make up the shortfall.