Paper Recycling Rate in Europe Reaches 71.7%

http://www.paperage.com/2013news/08_29_2013europe_paper_recycling_rate_2012.html

Today the European Recovered Paper Council (ERPC) announced an impressive 71.7% paper recycling rate for Europe. In their annual monitoring report the ERPC revealed that current paper consumption in Europe has dropped by 13% to the level of 1998, but the recycled amount of paper is 1.5 times higher than in 1998 — a remarkable achievement.
Since 2000 the ERPC has worked consistently on improving the quantity and quality of paper available for recycling. The ERPC monitoring report releases extra insights into the wider context of paper recycling revealing that Europe is the global champion in this field.
Furthermore, the ERPC reports that in Europe paper fibre is recycled an astounding 3.5 times a year; world-wide the average is 2.4 times.

Industry Leaders Address World Demand

http://www.paperage.com/2013news/08_29_2013pwc_forest_paper_conference_review.html

The 25th annual PwC Global Forest & Paper Industry Conference, with the theme of "Delivering value, innovation and growth in a volatile world" brought together 400 CEOs, senior executives, customers, suppliers, financial analysts, government representatives and other stakeholders in Vancouver, Canada on 10 May 2012. Through a series of interconnected presentations and discussions, conference speakers and panellists looked at the macro and micro influences affecting the forest and paper industry, providing insight on everything from geopolitical forces present in the world today, to discussions on sustainability practices and the influence of digitization on paper production.
PwC released an eight-page review of of its conference titled, "Growing the future: Global strategies for sustainable success in the forest, paper and packaging industry." The review begins by stating: "Competition is increasing for the world's limited landbase. As the population grows from seven billion people today to an estimated nine billion by 2050, so to does the demand for what's know as the "4Fs" — food, fuel, fibre, forests.

Gap Already Using Facebook GIFs

http://www.adweek.com/news/technology/gap-and-other-brands-are-already-using-facebook-gifs-152107

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying theirs for release shortly, according to sources.

Gap's GIF highlights its Tumblr-based "What's Blue to You" contest while utilizing Facebook's months-old hashtag feature with "#Backtoblue" copy. And a Giphy rep said via email that the social startup is "actively developing partnerships with brands and publishers."

Condé & Project Décor Relaunch Domino

http://ipdahome.org/newsstand/?cat=296

Condé Nast’s Domino, limited to twice-annual newsstand specials since 2009, is being revived this fall as both a quarterly print magazine and an e-commerce site, WWD sources report. Taking the lead on the relaunch are the founders of the e-commerce design site Project Décor, which include one of the co-founders of the food delivery app Seamless Web. Condé is believed to be holding on to the brand’s intellectual rights and to have an ownership stake, though it’s not clear what the ownership structure looks like. Project Décor, a quasi-shoppable Pinterest that allows users to design rooms and also shop for furnishings, was founded in 2012 by three well-known entrepreneurs and angel investors. Their plan, according to sources, is to redesign Décor under the Domino umbrella, while continuing as a social media and shoppable digital catalog. The new venture would not be in the business of holding merchandise or processing transactions. Efforts to jump-start Domino (which was originally launched in 2005, as a sort of combination magazine/catalog) shifted into high gear in the last couple of months and are set to continue in coming weeks as the new venture is shopped around to advertisers and vendors, writes WWD. No confirmation from Condé or Project Décor.

WWD

MPA Asks for Help in Fighting Postal Rate Hike

http://ipdahome.org/newsstand/?cat=296

MPA reports that, in partnership with the Affordable Mail Alliance, it is “executing a highly focused and aggressive national and grass roots campaign” to try to convince the USPS Board of Governors that a decision to approve an exigent rate increase (which could cost magazines $300M annually) would be “counterproductive for consumers, commercial mailers and the Postal Service itself.” MPA’s summary includes links to the AMA’s full letter to the BOG, and its press release on the issue. MPA has also posted a call for assistance from publishers in the fight, asking them to push the AMA’s messages out via their social media accounts and internal communications, and to tweet/retweet MPA’s tweets on the issue (@mapmagmedia). 

MPA (summary)

MPA (how publishers can help)