Wednesday, May 29, 2013

Fashion Magazines Ad Pages Up in H1

http://www.wwd.com/media-news/fashion-memopad/numbers-game-6954352?module=hp-media
From January to March, magazines had a total of 31,137 pages, down 4.8 percent, according to the Association of Magazine Media. Media Industry Newsletter reported the declines to be smaller, 0.12 percent in the first quarter and 0.86 percent in the second quarter.
Let’s start with the magazines that maintained their momentum...This year, publisher Carol Smith pushed ad pages to a little more than 900, a 19 percent surge over the same period in 2012, according to MIN...
Thanks to former publisher Connie Anne Phillips, who resigned from Time Inc. in early May, InStyle, coming off a decent first half in 2012, is again off to a solid start in 2013...
The competition between the glossy supplements from The New York Times and The Wall Street Journal is still healthy, with both titles posting double-digit jumps — WSJ., run by publisher Anthony Cenname, posted 252 pages through its June 13 issue, or nearly 30 percent above the previous year, while T: The New York Times Style Magazine, under group vice president, advertising Todd Haskell, has 13 percent more pages, at 486. (Without the May design issue, which was discontinued, the magazine is up 26 percent in total ad pages)...
Allure, Marie Claire and W were way ahead of the pack through last June, each with percentage jumps in the double digits. Against those records, their 2013 first half can only pale in comparison...
Two categories in particular that were slightly weak through last summer are thriving so far: food and men’s. Bon Appétit and Food Network, from Condé Nast and Hearst Corp., respectively, posted double-digit jumps in advertising.