U.S. Direct Marketing Spend By Medium

U.S. Direct Marketing Spend By Medium: From the DMA (Email, Direct, Internet, Social, and Mobile)

More Details-Nova Scotia/Port Hawkesbury Mill

More details of the deal with Nova Scotia Power for the Port Hawkesbury paper mill:
Nova Scotia Power, has released more details of the tentative power agreement between Pacific West Commercial Corporation (PWCC) and Nova Scotia Power regarding the Port Hawkesbury mill.

RDA Q1 Revenue Drops 14.8%

RDA Q1 Revenue Drops 14.8 Percent to $241.8 Million:
Reader’s Digest Association endured a tough first quarter of 2011, with revenue for its North American sector tumbling 21 percent from $130.9 million in the first quarter of 2011 to $103.4 million.

UPM Launches Online Paper Catalogue

http://www.upm.com/EN/MEDIA/All-news/Pages/UPM%27s-printed-Paper-Catalogue-complemented-with-modern-Online-and-Mobile-Catalog-001-Mon-07-May-2012-15-10.aspx
UPM’s service offering for its paper customers has been extended by launching a modern, easy-to-use Online Paper Catalogue.The new Online Paper Catalogue allows approaching UPM papers from different angles.   ntent

Fashion Mags See Newstand Sales Down

http://www.adweek.com/news/press/fashion-magazines-see-little-newsstand-love-march-140105

Back in January, when most of the major fashion and beauty titles reported ad page increases for their key March issues, the industry was looking forward to a sunny spring. Unfortunately, everything isn’t coming up roses: March newsstand sales aren’t matching up to the magazines’ strong ad numbers, with many big titles declining more than 20 percent versus a year earlier.

Paper-Based Packaging Recycling In The EU

Paper-based packaging recycling at 78%
Paper is the most recycled packaging material in the EU with a recycling rate of 78% based on 2010 figures.