Norske Skog to curtail newsprint production
In order to avoid unnecessary build up of inventory, Norske Skog will temporarily idle one paper machine (PM2) at Norske Skog Skogn from June. PM2 has an annual production capacity of 130 000 tonnes. Skogn has an annual capacity of 550 000 tonnes.
The temporary closure of capacity at the Skogn mill in Norway is required, both to create a better balance between demand and supply for newsprint in Europe, and to avoid unprofitable production at Skogn.
The one machine still in operation at Norske Skog Tasman (New Zealand) will reduce production by removing 15 000 tonnes from the market, as a direct consequence of the energy price development in New Zealand
Wednesday, March 20, 2013
APP Tests 500M mtpy Uncoated PM
Indah Kiat Pulp & Paper, an
Asia Pulp & Paper's (APP) subsidiary in Indonesia, has kicked off
mechanical tests on a fine paper unit assembled from two sets of Beloit paper
machine parts it bought 15 years ago.
An Indah Kiat contact said the
machine, PM 6, is expected to roll out the first sheet of paper in earlyApril at the latest at the firm's Perawang mill in Riau province, Sumatra.
The output of the PM will be mainly uncoated fine paper for converting into cut-size copy paper in the basis weight range of 60-120 g/m², the source added.
Consumers Trust Print
Consumers Trust Advertising In Print More Than Other Media: Despite changes in media consumption in recent years, research conducted by finds European consumers continue to have most trust in advertising in printed media. Despite changes in media consumption in recent years, research conducted by finds European consumers continue to have most trust in advertising in printed media.
When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%.
Consumers were also asked about the role of advertising in purchase decision making - almost seven out of ten said that advertising in magazines and newspapers was most important in supporting purchase decisions.
When asked to compare direct mail with social media nearly 90% of respondents valued addressed and non-addressed mail above social media.
When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%.
Consumers were also asked about the role of advertising in purchase decision making - almost seven out of ten said that advertising in magazines and newspapers was most important in supporting purchase decisions.
When asked to compare direct mail with social media nearly 90% of respondents valued addressed and non-addressed mail above social media.
Williams-Sonoma Names President
Hayes has served as president Pottery Barn Kids and PBteen, since 2010. From 2008 to 2010, she served as EVP Pottery Barn Kids and PBteen, and from 2007 to 2008, she served as SVP and general merchandise manager Pottery Barn. Prior to 2007, she held roles at American Eagle Outfitters, Nike and Gap.
Sandra Stangl, president of Pottery Barn, will expand her role to include Pottery Barn Kids and PBteen, effective March 20.
Magazines Face New Circulation Requirements
It may have taken more than six years, but the Alliance for
Audited Media (formerly the Audit
Bureau of Circulations) has finally passed a
rule to make publishers release their sales data in a timely manner. Today, the
AAM announced that it will require U.S. magazines with a circulation of more
than 250,000 to submit per-issue data through its online Rapid Report database.
Under the new rule, which was first
introduced in November and takes effect in July, magazines will have to
report initial sales by the end of the month following the month of the issue.
(For instance, July issue data must be posted by Aug. 31.)
NPF: USPS Recognizes Quad/Graphics
Quad/Graphics,
a leading global printer and media channel integrator, was recognized by the
U.S. Postal Service this week for excellence in driving technology innovation
and supporting growth for the mailing industry. Postmaster General and CEO,
Patrick R. Donahoe presented the inaugural Partnership for Growth award to
Quad/Graphics at the annual National Postal Forum.
Bid for LA Times
The Los Angeles Times
is up for sale again, and once again L.A. investment mogul Eli Broad is
interested. The billionaire philanthropist has partnered with Austin Beutner,
who served as L.A. deputy mayor from 2009-2011, to bid for the newspaper --
still one the nation’s largest metropolitan dailies, despite declining
circulation in recent years.
Carat Forecasts Advertising Up 3.7%
While TV will remain advertising’s No.
1 medium, digital -- principally online display and search -- will account for
one-fifth of all ad spending next year, according to new projections released
this morning by Aegis Group’s Carat unit. The forecast, which calls for the
global ad economy to expand 3.7% this year, represents a significant downgrade
from Carat’s previous projections in August 2012, when Carat projected ad
spending would increase 5.1% in 2013. On the bright side, Carat projects
worldwide ad spending will rise 5.0% in 2014, led by double-digit increases in
Latin America, Russia, and a resurgence in North America and the U.K.
Wiley Launches Digital Classroom
John Wiley and Sons, Inc., in partnership with
the American Graphics Institute, announce the launch of Digital Classroom (www.digitalclassroom.com),
a new e-learning resource that combines video training from expert instructors
with a rich library of digital books published by Wiley.
Folio: People On The Move
People On The Move | 3.20.13:
Bobby Ghosh has been promoted to international editor at Time. Ghosh was serving as deputy international editor at the magazine.
Jane Wladar has been promoted to publisher and chief revenue officer at Hearst's Country Living. Wladar was previously associate publisher of Hearst's Car and Driver and Road & Track titles.
Town & Country has named Hillary Koota Krevlin as executive director of partnerships and brand development. Koota Krevlin was serving as a corporate executive at Condé Nast Media Group. Also, William Gasperoni has been named executive director of print and digital marketing. Gasperoni was previously an integrated marketing director at The Wall Street Journal.
And more...
Bobby Ghosh has been promoted to international editor at Time. Ghosh was serving as deputy international editor at the magazine.
Jane Wladar has been promoted to publisher and chief revenue officer at Hearst's Country Living. Wladar was previously associate publisher of Hearst's Car and Driver and Road & Track titles.
Town & Country has named Hillary Koota Krevlin as executive director of partnerships and brand development. Koota Krevlin was serving as a corporate executive at Condé Nast Media Group. Also, William Gasperoni has been named executive director of print and digital marketing. Gasperoni was previously an integrated marketing director at The Wall Street Journal.
And more...
New Value in Uncommon Print Marketing Options
Print Marketing Less Travelled:
Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.
That thought prompted me to consider options for less-often-seen print marketing. Here’s my list.
1. Personalized print products used post-purchase to bolster relationships..
2. Transpromotional customer service relationship building..
3. “Handwritten” notes..
4. “must save” value-added print..
5. “Real” photographs..
7. Personalized 3D-printed products.
Oddly enough, with the digital tsunami drowning us, print has taken on a fresh personality. What some once derided as “junk” is becoming semi-precious.
That thought prompted me to consider options for less-often-seen print marketing. Here’s my list.
1. Personalized print products used post-purchase to bolster relationships..
2. Transpromotional customer service relationship building..
3. “Handwritten” notes..
4. “must save” value-added print..
5. “Real” photographs..
7. Personalized 3D-printed products.
PostNet Receives USPS Mail Innovations Award
PostNet Receives 2013 Mail Innovations Award From U.S. Postal Service: DENVER - PostNet, the nation's first Neighborhood Business Center offering printing, marketing and design solutions for small businesses, received a Mail Innovations award from the U.S. Postal Service at the 2013 National Postal Forum on March 18. PostNet was recognized for its exemplary participation in Every Door Direct Mail, a direct mail service from the U.S. Postal Service.
Launched in 2011, Every Door Direct Mail enables businesses to efficiently reach all residences in a designated area.
Launched in 2011, Every Door Direct Mail enables businesses to efficiently reach all residences in a designated area.
Mailstream Meets the Inbox
Where the Mailstream Meets the Inbox: The convergence of print and digital has been much-discussed in recent years, but what exactly does that mean? There are of course QR codes, near field communications (NFC) and augmented reality solutions—all in various stages of market maturity. The U.S. Postal Service (USPS) is working on solutions of its own. The goal: to digitize mailboxes.
McClatchy Buys Tru Measure
McClatchy buys Tru Measure: Sacramento, Calif.—Newspaper publisher McClatchy Co. has acquired Tru Measure, a digital marketing company that measures online ad effectiveness. Financial terms of the deal were not disclosed.
Email Open Rates Up, Click Rates Fall
Email in Q4 2012: Open Rates Up, Click Rates Fall: The average email open rate increased to 27.4% in Q4 of 2012, representing the highest rate in at least 2 years, finds Epsilon. Click rates remain near a 2 year low at 4.5%.
InfoTrends: Big Data, Customer Experience & Personalization
InfoTrends Explores How Big Data Powers Customer Experience Personalization: Weymouth, MA - There continues to be plenty of hype in the business and technology media about the potential that ?big data? has to help companies glean meaningful insights, make better decisions, develop useful products, and deliver exceptional customer service. Many enterprise marketers have been clued into the power of big data years before the hype caught on, amassing an incredible amount of data on everything from target audiences to campaign performance, all in effort to improve the effectiveness of their customer acquisition and engagement activities.
Washington Post Imposes Paywall
Washington Post to establish paywall: The Washington Post will begin charging users to access its website after they've viewed 20 articles or multimedia features a month. The paywall is expected to go into effect this summer, although no fee structure has been announced.
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