UPM's ME Mill Most Affected By Pacific West Deal

http://bangordailynews.com/2012/09/17/business/nova-scotia-sweetens-deal-to-keep-paper-mill-restart-alive/
The UPM Maine mill that would be most affected by the restart of the Port Hawkesbury paper mill is in Madison, which produces 220,000 tons of paper a year and employs about 240 people. Both mills produce the same grade of supercalendered paper used for gloss magazines and catalogs.
Despite news that could have derailed the sale and reopening of a shuttered paper mill in this maritime province, Nova Scotia’s government on Friday said it would sweeten the already generous deal it has offered the mill’s prospective buyer in an effort to keep the sale on track and get the mill restarted by the end of the month. Pacific West Commercial Corp. is the potential buyer of the Port Hawkesbury paper mill from NewPage Corp. The provincial government has offered the company $124.5 million in loans and other assistance to help it restart the mill, which paper industry observers say would have a negative impact on Maine paper mills that make the same grade of supercalendered paper.

Another Blow Against Pacific West Comm Corp.

Another blow against Pacific West Commercial Corp.:
Pacific West Commercial Corp. has lost their tax battle with Richmond County, Nova Scotia.
The company wanted to pay just 1/6 of the municipal taxes that the previous owners paid. The current tax rate of $2.5 million was negotiated in 2006 with previous owner Stora Enso and was to remain in effect for 10 years. Pacific West Commercial Corp. asked the court to cancel that deal.
This afternoon the Supreme Court of Nova Scotia tossed Pacific West Commercial’s application out.

Catalyst Begins Sales Process For Snowflake Mill

http://www.heraldonline.com/2012/09/17/4269913/catalyst-begins-sales-process.htmly

Catalyst Paper announced today that it has begun a sale process for its Snowflake mill and associated assets in accordance with the US Court-approved sale and investor solicitation procedures (SISP).

The Snowflake facility is located in the foothills of the White Mountains in northeastern Arizona.  The assets for sale under the sale process include the equipment and other assets associated with the paper mill, approximately 19,000 acres of land and The Apache Railway Company.

Stora Enso Paperboard Joint Venture In Pakistan

Stora Enso to set up paperboard jv in Pakistan:
Finnish forest firm Stora Enso is to set up a paperboard joint venture in Pakistan with Packages Ltd as it shifts more focus from paper to the packaging business, it said on Tuesday.

Metso Cuts up to 630 Jobs In Finland

UPDATE 1-Metso to cut up to 630 jobs in Finnish paper units:
Finnish engineer Metso plans to cut up to 630 jobs in its paper and pulp business in Finland, as a weaker economy and shift to digital media dent demand for paper machines.

How Startup Mag's Hold Onto Print

http://www.pbs.org/mediashift/2012/09/how-startup-magazines-crowdfund-crowdsource-and-hold-onto-print-261.html
 Every few odd weeks or months, a story pondering the future of magazines resurfaces, generating an updated round of debate on this form of print media we aren't ready to let go. While recent pieces like David Carr's "Wondering How Far Magazine Will Fall" may dampen the spirits of those still holding out for a print magazine comeback, the land of startup magazines exhibits just enough novelty and success to keep print hope alive.

Woman’s Day Looks Forward While Turning 75

http://www.nytimes.com/2012/09/17/business/media/womans-day-turns-75-while-looking-forward.html?_r=1
A magazine that was introduced when the newest technology to reach consumers was the radio soap opera wants to demonstrate its relevance to readers — and advertisers — with a commemoration of its 75th anniversary that is focused as much on the present and future as the past.
Marketers have joined in the yearlong celebration by, for instance, sponsoring the anniversary event and gatefolds and including Microsoft Tag bar codes in some ad pages they are buying in the October issue, giving readers additional chances to win prizes. Those marketers include the American Egg Board, Colgate-Palmolive, JetBlue, Kellogg (Special K), L’Oréal (Garnier), Mylan (EpiPen), Silpada Designs, Stainmaster and UnitedHealthcare.

Am Exp "Departures" 2013 Rate Base Rises

http://www.minonline.com/news/Departures-2013-Rate-Base-Rises-to-900000_21154.html
Departures, the 23-year-old American Express Publishing Corp. magazine going to the company's ultra-affluent Centurian and Platinum Card members, will have a 900,000 rate base in 2013. That is +2.9% from the current 875,000 and +7.1% from the 840,000 guarantee that was in place when Steve DeLuca became publisher in June 2010.

Also healthy are Departures' advertising pages, with 2012's +3.3% differential (through July/August) atop year-end 2011's +45%. That earned DeLuca min's 2012 Sales Team Leader of the Year honors in June.

Condé Nast Plans French Vanity Fair

http://mediadecoder.blogs.nytimes.com/2012/09/17/cond-nast-plans-french-vanity-fair/
Vanity Fair magazine, which has been battling declining newsstand sales in the United States, is looking for more readers in Europe. Next year, Condé Nast is starting a monthly edition of Vanity Fair in France. The magazine will share the name of the American publication, but nearly 90 percent of the content will be original.

Prevention Mag to Revamp Direction

http://mediadecoder.blogs.nytimes.com/2012/09/16/prevention-magazine-to-revamp-its-direction/
Like many print publications, Prevention, a staple of supermarket checkout lines, has suffered from a drop in ad pages in the last year.“Unfortunately the advertising industry has always worshiped at a younger altar,” said Maria Rodale, the chairwoman and chief executive of Rodale, the magazine’s publisher.
Readers of Prevention will not change radically — the magazine is geared toward women in their 40s, 50s and 60s — but the magazine will. Starting in January, Prevention will have a new editorial direction, a new look and new contributors to start the year.

The Top 50 Mailers of 2012

http://www.targetmarketingmag.com/article/top-50-mailers-2012-the-7th-annual-listing-mailers-measured-volume/1
Big companies have ramped up their mailing in 2012. JPMorgan Chase & Co., Sprint/Nextel, Dish Network and Discover Financial Services are all on the list after none of them appeared in 2011 or 2010. In fact, according to our data JPMorgan Chase hasn't mailed this heavily in five years—since 2007 when the company reported a mere $99.9 billion in revenue.
This year for the first time we examined catalogers as part of our Top Mailers research. In the past, we have excluded these mailers because we thought they would dominate the list. Now, as mail and catalogs are becoming more integrated with digital technologies, that no longer makes sense. Plus, there would still be fewer catalogers on the 2012 Top 50 than nonprofits.

The Segerdahl Group Now SG360°

The Segerdahl Group Becomes SG360° to Reflect Business Shift: Boldly moving into the digital age of direct marketing, Segerdahl Group has undergone a full-scale identity shift. Launched today, the new SG360° is bringing “empirical direct marketing the new SG360° is bringing “empirical direct marketing solutions” to the marketplace with cutting-edge services and capabilities, including a proprietary customer analytics model.

BGP Secures Dennis Publishing Contract

http://www.pulpapernews.com/2012/09/bgp-secures-9m-dennis-publishing-contract
BGP has announced that it has signed a new three-year print contract with leading global publisher Dennis Publishing. The magazines that will be covered within the printing contract include such high profile titles as; The Week, Auto Express,Evo, Men’s Fitness and Viz. Other titles include publications such as Octane, Land Rover Monthly and computer titles PC Pro, Computer Shopper, Custom PC, Mac User and Micromart.
The contract will also cover the printing of Dennis Publishing’s various MagBooks, which are a book and magazine hybrid, sold on high-traffic newsstands.

BtoB Study: Content Marketing Adoption Surges

http://www.btobonline.com/article/20120917/STRATEGY06/309179961/btob-study-content-marketing-adoption-surges#
The adoption of content marketing is surging among b2b marketers, according to a new study by BtoB. The study, “Content Marketing: Ready for Prime Time,” found 34% of marketers are “very” or “fully” engaged with content marketing this year, up from 18% last year. In addition, 66% of marketers project they will be “very” or “fully” committed to content marketing in 2013, according to the study, which was based on an online survey of 440 b2b marketing professionals conducted in April and May.

First-Half BIN Numbers Show BtoB Industry Growth

ABM: First-Half BIN Numbers Show Overall B-to-B Industry Growth:
ABM recently released its BIN numbers for the first half of 2012 and print, the second-largest revenue component, is still struggling. The other three components tracked, however—events, digital and data—posted gains when compared to the first half of 2011, pushing revenue 3.3 percent higher.

Popularity Of Consolidated Media Brand Grows

http://www.btobonline.com/article/20120917/MEDIABUSINESS/309179998/popularity-of-consolidated-media-brand-reports-grows
This month American City Business Journals began offering media buyers the Consolidated Media Report from the Audit Bureau of Circulations for 37 of its business newspapers. The CMR, a relatively new offering from ABC, measures the number of people the local business journals reach in print, via email newsletters, and through conferences and other forms of media.

74% Of U.S. Consumers Plan To Use More Coupons

Strategic Savers Rely On Print and Digital Coupons: Although digital coupons and deals are growing in popularity, offline deals are no less popular. Eight out of 10 savvy shoppers rely on print coupons and circulars for savings.

Benetton Chairman Talks About New Ad Focus

http://adage.com/article/global-news/benetton-chairman-talks-ad-focus-unemployees/237263/
The latest chapter in Benetton's "Unhate" campaign has abandoned the shocking images of recent ads and instead focuses on an attempt to shift perceptions of unemployed young people. In something like an online version of "The Apprentice," Benetton has asked NEETS (a U.K. acronym for "not in education, employment or training") under the age of 30 to submit ideas for grassroots projects that will have a positive social impact. Mr. Benetton said he hopes that other companies will follow suit by providing similar opportunities to restore dignity to the younger generation. The "Unemployee of the Year" competition will be promoted online and in newspapers, magazines and on MTV.