Hearst, NBCUniversal Partner to Rebrand G4 as Esquire Network:
NBCUniversal has partnered with Hearst's Esquire to relaunch its G4 cable channel, which previously focused on gadgets and gaming, as a network featuring a broader menu of male-related content. For Hearst, the partnership resembles its branding strategy with the Scripps Networks' HGTV and Food Network, only in reverse.
Monday, February 11, 2013
MPA Launches Campaign
Five months into her tenure as head
of the MPA, the Association of Magazine Media, Mary Berner is trying to get
its notoriously competitive members to play ball together.
Berner has spearheaded the creation of a 76-word working
statement that makes the case for magazines. Next week, she'll kick off a road
show with publishing companies and ad buyers to present it. First up are
Hearst, Meredith and Bonnier.
Digital 2.4% of Magazine Circulation
Magazine
circulation remained roughly flat in the second half of 2012 as digital
editions grew again but remained a small contributor to the whole, according to
new figures from the industry's chief arbiter of circulation.
Paid digital editions in the second half increased approximately 147% from the second half of 2011, according to the latest twice-yearly report from the Alliance for Audited Media. That means digital now comprises about 2.4% of the industry's total circulation. A year earlier, digital was under 1%.
Paid digital editions in the second half increased approximately 147% from the second half of 2011, according to the latest twice-yearly report from the Alliance for Audited Media. That means digital now comprises about 2.4% of the industry's total circulation. A year earlier, digital was under 1%.
NYT Style Magazine Debuts
Deborah Needleman’s first issue of T: The New York Times Style
Magazine will make its debut Feb. 17.
The magazine will look very different from Singer’s T. It has a larger trim size, heavier paper stock, as well as a redesign aesthetic that ditched the Gothic typeface of the old magazine and replaced it with a custom design by creative director Patrick Li.
The magazine will look very different from Singer’s T. It has a larger trim size, heavier paper stock, as well as a redesign aesthetic that ditched the Gothic typeface of the old magazine and replaced it with a custom design by creative director Patrick Li.
Macmillan Settles eBook Suit
Macmillan, the last publisher left in a U.S.
lawsuit alleging an e-books price-fixing conspiracy with Apple Inc.,
reached a settlement with the U.S., agreeing to void deals with retailers that
restrict discounting.
The settlement also requires Macmillan to
avoid entering any new restrictive agreements on price or promotions until
December 2014. Macmillan, a unit of Stuttgart, Germany-based Verlagsgruppe
Georg von Holtzbrinck GmbH, also agreed to a compliance program that includes
reporting to the government communications with other publishers.
Direct Mail: A Positive for USPS
Postmaster General Patrick Donahoe
added that direct mail had a strong surge last fall and gave the marketing
channel a promotional boost, saying, “Direct mail is the best return on
advertising investment there is.”
USPS Admits FSS Is Losing Money
USPS Admits FSS Is Losing Money: On the same day it very publicly announced the planned cessation of most Saturday delivery, USPS released data confirming what Dead Tree Edition speculated about two weeks ago. ( See So Far, FSS Is A Step Backward, USPS Data Indicate. ) The data show that two of the three major types of mail processed on FSS machines—Standard (non-carrier-route) Flats and Periodicals—had experienced larger increases in processing costs the past two years than they had gained in delivery savings.
The Print Buyer's World
A Peek into the Print Buyer’s World for 2013:
In December I created and distributed a 20-question survey about the state of print buying today. My goal was to get a sense of how print buyers are facing 2013, whether print volumes were up or down, how large or small their buying staffs were, and the most preferred ways by which they chose new print service providers.
Highlights:
About 62% of these buyers had over 15 years of experience in the field
53% manage $1 million and up in print spend each year
The #1 most popular value-added service a printer can offer is mailing and fulfillment
Nearly 64% buy more offset than digital printing
When sourcing digital print for the first time, most buyers give preference to printers with whom they’re already working
In December I created and distributed a 20-question survey about the state of print buying today. My goal was to get a sense of how print buyers are facing 2013, whether print volumes were up or down, how large or small their buying staffs were, and the most preferred ways by which they chose new print service providers.
Highlights:
About 62% of these buyers had over 15 years of experience in the field
53% manage $1 million and up in print spend each year
The #1 most popular value-added service a printer can offer is mailing and fulfillment
Nearly 64% buy more offset than digital printing
When sourcing digital print for the first time, most buyers give preference to printers with whom they’re already working
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