Friday, October 4, 2013

Lot of Life Left in Print Yet

http://ipdahome.org/newsstand/?cat=296
Raju Narisetti, VP and deputy head of strategy for the new, independent News Corp. publishing business, says there have never been more people consuming journalism, so regardless of format, there is surging appetite for editorial output. Says print isn’t going away anytime soon, because in many cases it remains the cheapest platform for publishers and advertisers alike to reach mass audiences. And that 60-80% of most newspaper publishers’ revenues remain print-based (mostly from weekend editions).