Technology is available to design and then easily print custom wallcoverings on a variety of wallcovering media with great image quality and environmental benefits.
As powerful and lucrative as this growing segment is, it is critical for print service providers (PSPs) to understand that it is not an opportunity that will seize itself. Though digital décor is growing faster than the traditional sign and display industry, it is still a relatively new market that will require effort and focus to effectively capture business.
