Bloomberg Businessweek is
targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’
to head-out on their own with the lure of a one-year subscription to the
magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards
that parents and friends can send to Gen Y-ers still living at home for an
added kick in the behind—and a good laugh.
The cards are designed to be sent with 12 free issues of Bloomberg Businessweek, either in print or on the iPad, and physical renderings are available at stationery chain Papyrus.
The cards are designed to be sent with 12 free issues of Bloomberg Businessweek, either in print or on the iPad, and physical renderings are available at stationery chain Papyrus.
