In a seemingly tech-oriented world, there's been constant speculation over
the last few years that print is a dying medium—especially among the younger
set, who had smartphones thrust into their hands years ago and haven't looked back since. Shweiki, in
conjunction with Study Breaks College Media, wanted to test these suspicions,
however, and see just how accurate the "print is dead" theory
actually is. After surveying 387 college students, the answer is, it turns out,
that it couldn't be further from the truth. Check out the awesome results.
97 percent have
read a free magazine90 percent have read a magazine in the last month
84 percent keep magazines for at least a month
70 percent share magazines with friends and/or borrow them from friends
85 percent get fashion ideas from magazines
89 percent visit Websites they see in magazines
84 percent purchase an item after seeing it in a magazine
63 percent use coupons from magazines to make purchases
84 percent redeem specials and promotions
they see in magazines
