Insights Into $7 Trillion Women's Purchasing Power

http://www.prnewswire.com/news-releases/what-women-want-insights-into-7-trillion-womens-purchasing-power-209162721.html

Ginger's fifth annual "What Women Want" survey gathered insights from a nationally representative sample of U.S. women, ages 21 to 60. The survey findings highlight the best way to reach and sell to women, the world's great mega niche that is responsible for or influences $7 trillion in annual consumer and business purchases in the United States, influencing 85% of all products and services purchased. This powerful segment influences more than 85 percent of all products and services purchased, including 60 percent of automobile and 40 percent of stock purchases.