Big 3 Business Mags Post Ad Gains

Big 3 business magazines post ad page gains: The Big 3 business magazines—Bloomberg Businessweek, Forbes and Fortune—posted ad page gains in the first half of the year compared with the year-earlier period, according to Publishers Information Bureau figures. Forbes led the way with a 13.0% gain in ad pages, followed by Bloomberg Businessweek (6.4%) and Fortune (4.0%).The magazines outperformed the broad consumer magazine market, which posted an 8.8% decline in ad pages in the first half of the year.

Power of Print Magazine Advertising

Research Reveals Power of Print Magazine Advertising: New research, launched by IPC Media, has found that magazines drive consumers toward purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention. 

Insights On The Millennial Generation

http://www.delivermagazine.com/2012/07/building-a-buzz-gen-y-expert-shares-her-insights/
As the founder and CEO of Buzz Marketing Group, Tina Wells has made it her business to keep her finger on the pulse of the “Millennial” generation. As the author of Chasing Youth Culture and Getting It Right, a leading field guide on understanding this increasingly influential demographic group, Wells is trying to help CMOs make Millennials (those born between 1985 and 2004) their business as well.The stakes, of course, are huge. Millennials — also known as Gen Y — represent a $43-billion market, so getting it right with this generation of consumers can make or break a business.

Tembec To Idle Canadian Pulp Mill

Tembec to idle Chetwynd pulp mill:
Tembec has announced its plans to indefinitely idle its high-yield pulp mill in Chetwynd, British Columbia.The mill will be idled on September 16.“The high-yield pulp market has continued to soften over the past year. At today’s price levels, it is virtually impossible to maintain viable operations given the current cost structure of the Chetwynd mill,” stated Chris Black, Tembec Executive Vice President and President of the Paper and Paper Pulp Group.
High-yield pulp is used in printing and writing papers, paperboard as well as tissue and towelling. Most of the pulp produced at the Chetwynd mill is shipped to Asia.

Conde Nast Shakes Up Sales Division

http://adage.com/article/media/conde-nast-shakes-crucial-corporate-sales-division/235963/

Conde Nast, the publisher of magazines from Vogue to The New Yorker, is making changes at its corporate sales operation, where major advertisers come to place big ad buys across multiple magazine brands.

Content Volume Impact on Digital Subs

Study: Higher-Volume Content Leads to More Digital Subscription Sales:  Press+, RR Donnelley's metered paid digital content service, conducted a recent study that looked at how daily content volume on some of its customer sites impacted the number of subscription sales. The findings indicate that higher-volume postings on a daily frequency led to significantly higher sales in the first month and on an ongoing basis.

McGraw-Hill On Track For Spinoffs

http://www.marketwatch.com/story/the-mcgraw-hill-companies-files-form-10-registration-statement-for-spinoff-of-mcgraw-hill-education-2012-07-11
The McGraw-Hill Companies today filed an initial Form 10 Registration Statement with the U.S. Securities and Exchange Commission. The filing is in connection with the previously announced separation of the Corporation into McGraw-Hill Financial and McGraw-Hill Education. "The filing of the Form 10 is another important step toward separation and the establishment of McGraw-Hill Financial and McGraw-Hill Education as leading separate companies.

DirectMail.com Gets Portal Contract

DirectMail.com Gets Marketing Portal Contract from Affinity Center International: DirectMail.com, a leading provider of integrated direct marketing solutions, announced the signing of Reston, VA–based Affinity Center International (ACI) to a one-year contract. Under the terms of the agreement, DirectMail.com will aid in the firm’s direct marketing efforts to promote and grow its AchieveLinks program by developing, implementing and overseeing an automated, Web-based marketing portal that both ACI and DirectMail.com will use to order and customize professional-quality marketing materials and conduct direct mail and email campaigns.

Email Volume; Record-Breaking Levels

Study: Email volume set for record-breaking levels: Email marketing volume remained at record-setting levels during the month of June, with volume growth for the year expected to exceed 2011's level, according to a study by email marketing company Responsys Inc.