MPA,
the Association of Magazine Media, has finally released a game plan to
implement its guidelines for standardizing digital magazine metrics, which it
hopes will encourage
advertisers to commit to the growing number of tablet editions.
Last
spring, the MPA's Tablet Metrics Task Force released a list of voluntary
guidelines for publishers to follow, include metrics like total consumer paid
digital issues, and per-issue metrics like total number of tablet readers,
total number of sessions, total time spent per reader and average number of
sessions per reader. About 20 publishers are currently participating.
