Overall, business-to-business media revenues are growing, due to an upward
trend in B2B trade shows which, together with digital advertising, more than
offset the continuing decline in print advertising.
The American Business Media’s Business Information Network reported
that total revenues grew 3.4% from $24.6 billion in 2011 to $25.5 billion.
Revenue from trade shows increased 4.4% from $11.2 billion to $11.7 billion,
while print revenues fell 4.8% from $7.8 billion to $7.5 billion.The print result is roughly in line with the consumer magazine industry, where total print advertising revenues fell 3% over the same period, according to the Publisher’s Information Bureau.
