Catalyst Amendments To Plan of Arrangement

http://foresttalk.com/index.php/2012/05/16/catalyst-papers-amendments-to-plan-of-arrangement/
Catalyst Paper has amended its proposed Plan of Arrangement under the Companies’ Creditors Arrangement Act. The Plan as so amended will be considered by Catalyst Paper’s secured and unsecured creditors at the meetings scheduled for May 23, 2012.

USPS Releases Details Of Mobile Marketing Incentive

USPS Releases Details of this Summer’s Mobile Marketing Incentive Program: The U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools—such as QR codes—on their mail. 

99% Of Top Mags Feature Barcodes

http://printinthemix.com/fastfacts/show/563
A survey of the Top 100 U.S. magazines (by circulation) conducted by mobile engagement company has found the use of mobile action barcodes is almost universal. The percentage of magazines with at least one such code went from 78% in Q1 2011 to 99% in Q1 2012.

LA Times Shutting Down LA Magazine

Los Angeles Times Shutting Down LA Magazine: The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups.

DMA’s Kimmel Steps Down

DMA’s Kimmel Steps Down from CEO Role, Woolley Named Acting Head:The Direct Marketing Assn. (DMA) announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye.

Pub Designers Name Bloomberg BW Mag of the Year

Society of Publication Designers Names Bloomberg Businessweek Magazine of the Year: The Society of Publication Designers found its Gold Award winner at the 47th Annual Design Competition in Bloomberg Businessweek. Businessweek’s win marks the 15th anniversary of the Magazine of the Year honor.

JC Penney Plans Ads

http://adage.com/article/news/jc-penney-plans-ads-explain-pricing-strategy/234787/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
The current marketing builds the brand but leaves consumers confused. JC Penney's marketing is entertaining consumers and building the brand, but it's not doing the "hard work" of communicating the retailer's revamped pricing strategy.

Digital Challenges, But Traditional Still Tops

http://www.mediapost.com/publications/article/174522/digital-challenges-but-traditional-still-tops-wit.html Bolstered by political advertising, TV attracted the most ad dollars in early 2012, But Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. According to a new Strata quarterly survey of leading agencies, the advertising economy is positive and appears to be back to a new normal. Focus on print increased 217% over fourth quarter 2011.