Separately,
UTIPULP
reported European
pulp consumption increased 5.9% in May and inventories fell by 2.5%.
Tuesday, June 19, 2012
Domtar Lowers NBSK Pulp Price
Domtar
is reported to be the first to announce another change in northern bleached softwood kraft
(NBSK) market pulp prices. The North American NBSK price will decrease by $20/tonne, effective July 1.
Novia Scotia Power and Port Hawkesbury Getting Closer to Deal
Nova Scotia Power’s plan to become a limited
partner in the former NewPage Port Hawkesbury paper mill could affect the
utility’s credit rating, a consultant says. John Athas of Boston-based La Capra
Associates says that’s one of the risks to ratepayers of a proposed agreement
between Nova Scotia Power and the mill’s would-be owner, Pacific West
Commercial Corp. of Vancouver.
Kruger & Unions Leave the Table
Kruger Inc. has left the
bargaining table in Corner Brook without reaching an agreement with the unions.
However, all union locals have agreed to meet with their members this coming
week to hold a vote on the company’s final proposal,
Catalyst Gets Approval
Catalyst
Paper today announced that, further to its news release dated June 14, 2012, it
has received approval from the Court for additional meetings of its secured and
unsecured creditors.
Bowater Mersey Assets Valuable, Sale Unlikely
Potential buyers may be quietly eyeing
timberland, power facility
A forestry analyst says it’s highly
unlikely the Bowater mill will rise again to make newsprint, but Resolute
Forest’s timberlands and power facility are part of a “very desirable asset
class.”
Another paper mill is unlikely to rise from
the ashes of the Bowater Mersey newsprint facility, a forestry analyst says.
UPM Plans Biomass Plant in Uruguay
http://www.bnamericas.com/news/electricpower/ute-upm-biomass-plant-online-by-2015
UPM is planning to build a 50MW biomass plant at its pulp mill in Fray Bentos, Uruguay. The US$130-million power station would be operating in 2015 and sell its excess power to Uruguay state-run power company UTE.Q1 U.S. Ad Spending Up 2.6%
http://www.businesswire.com/news/home/20120618005290/en/Kantar-Media-Reports-U.S.-Advertising-Expenditures-Increased
Total advertising expenditures in the first
quarter of 2012 increased 2.6 percent from a year ago and finished the period
at $32.9 billion, according to data released today by Kantar Media, the leading
provider of strategic advertising and marketing information. The gain
represents a modest rebound compared to flat spending in the second half of
2011.
Trigger-Based Marketing Up, Good for Printers
Survey Shows Rise in Trigger-Based Marketing:
An interesting survey was just released by Forrester Research and Silverpop. According to a survey of 155 marketing professionals, 59% plan to increase their use of marketing automation over the next 12 months. One of the most popular uses for this automation is trigger-based marketing. This is interesting because trigger-based marketing is a terrific application for digital production. It is short-run, often personalized, and provides a recurring revenue stream for the printer.
An interesting survey was just released by Forrester Research and Silverpop. According to a survey of 155 marketing professionals, 59% plan to increase their use of marketing automation over the next 12 months. One of the most popular uses for this automation is trigger-based marketing. This is interesting because trigger-based marketing is a terrific application for digital production. It is short-run, often personalized, and provides a recurring revenue stream for the printer.
Cabela's Launches Facebook Promotion
Cabela's,
a cross-channel retailer of hunting, fishing and outdoor gear, launched a
Facebook promotion in March around its TV show "Ultimate
Adventures" and its Outdoor
Adventures travel program. The promotion was designed to drive customer
engagement.
MagnaGlobal: NA Ad Revenue Forecast Revised Up, Global Down
Interpublic Group’s MagnaGlobal has
downgraded its ad revenue growth forecast for 2012. The firm, part of IPG’s
Mediabrands unit, now predicts global ad revenues will rise 4.8% to $480
billion, which is two-tenths of a percentage point less than its December 2011
forecast.
For North America, the firm upgraded its
forecast slightly, now predicting growth in regional ad revenues of 3.9% to
$165 billion.
Development in Marketing Services
http://www.foliomag.com/2012/new-developments-marketing-services
Marketing services caught fire in 2011, with
major b-to-b and consumer publishers, and even regional media companies getting
in the game. A new revenue stream from advertisers outside print pages excited
publishers, as ad pages aren’t recovering the way initially hoped.
Fortunately, marketing services appears to be
living up to the hype. FOLIO published interviews with two publishers on how their
marketing service divisions are faring, and what’s next for the sector.
JC Penney President Out
After
only eight months, Michael Francis , one of the key architects of
J.C. Penney's high profile turnaround efforts, is leaving the company,
effective immediately. In October, the former Target exec became J.C. Penney's
president, responsible for merchandising, marketing, planning and allocation,
and product development and sourcing. CEO Ron Johnson will assume direct
responsibility and oversight of the company's marketing and merchandising
functions.
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