CEP Votes ‘Yes’ to Merging with CAW

CEP vote ‘yes’ to merging with CAW:
Today at the CEP National Convention in Quebec City, the delegates have voted in favour of merging with the CAW.
The vote was over 90% in favour of merging.

European Forest Sectors Strengthen Cooperation

European forest sectors commit to strengthen cooperation
By signing a Memorandum of Understanding last week, the executive directors of four European associations – namely the Confederation of European Forest Owners (CEPF), the European State Forest Association (EUSTAFOR), the European Confederation of Woodworking Industries (CEI-Bois), and the Confederation of European Paper Industries (CEPI) - formally committed themselves to strengthen their communication and cooperation in the future.
The four organizations, representing the core of the European forest sector, have a long history of regular communication and frequent cooperation. Forestry plays a prominent role in the work of each association.

Ad Age Names Top Magazine & More

http://adage.com/article/media/ad-age-s-magazine-a-list-marie-claire-magazine-year/237716/

Ad Age Top Magazines of the year:

1. Marie Claire  (from Hearst)

Four print issues this year set ad-sales records for their specific months and September proved to be its biggest ever for this brand.
Marie Claire was followed by: Harper's Bazaar, Food Network Magazine, Architectural Digest, InStyle, Fortune, Allure, Traditional Home, Bon Appetit and Forbes. 
Three More Magazine Brands to Watch: New York Magazine, Departures, Ebony 

Launch of the Year: HGTV Magazine 
Nobody thought Hearst Magazines could repeat the success of Food Network Magazine, a joint venture with Scripps Networks Interactive that took off like a rocket as soon as readers and advertisers were able to get their hands on it. 
Nancy Berger Cardone (Marie Claire) Is Publisher of the Year.

Direct Mail Still a Force in Campaigns

Direct Mail Still a Force in Campaigns: The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more traditional form of communication: snail mail.

Magna Global Lowers Ad Forecast

Magna Global downgrades U.S. ad forecast to 0.8% growth next year: Factoring in the absence of political and Olympic advertising, Magna Global downgraded its U.S. ad spending forecast to $154.4 billion next year, up 0.8% over this year. In its July forecast, Magna had projected growth of 0.

Rodale Launches e-Commerce Venture

http://www.adweek.com/news/press/rodale-soon-be-retailer-144459

Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer.
The health and fitness publishing company [1] that bears her name is launching an e-commerce venture that is more aggressive than the typical online retailing efforts coming from magazine publishers lately. Trading on the company’s healthy and eco-friendly image, Rodale’s [2], as the new site will be called, is set to open this spring. It will sell luxury home and beauty products that are also sustainable. Whereas other publishers have taken a cautious approach to e-commerce, limiting their upside, Rodale is aiming for a bigger slice of the pie by handling the whole operation itself, from developing the technology to vetting and acquiring the merchandise and holding the inventory.

Condé Nast Begins Cuts

http://www.nypost.com/p/news/business/self_hit_by_conde_cutbacks_pGDqBip8i9PFw8jNrBVhFO

Cutbacks started at Condé Nast late yesterday, with a least one corporate vice president and eight editorial staffers on Lucy Danziger’s Self magazine getting the ax.
The cutbacks are expected to continue today, with staffers from Glamour and GQ on the chopping block.

SI Ad Combines Print and Digital

http://www.wbay.com/story/19782641/lexus-sports-illustrated-ad-style-and-technology-together-like-never-before

A new Sports Illustrated Lexus ad just included a new layer to its compelling 2013 ES marketing campaign, merging next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising.

Time Out Magazine Gaining Readers

http://www.guardian.co.uk/media/2012/oct/12/time-out-lapsed-readers?newsfeed=true

Time Out is claiming lapsed readers have returned to the magazine after it went free last month and increased distribution six fold.
Project director Greg Miall, who oversaw the relaunch, said the weekly magazine had targeted a circulation of 300,000 by the end of the year, but the decision to abandon its cover price entirely has been such a hit with commuters it has achieved its business mission within three weeks.

Writers Upset with Publishers/Goggle Deal

http://www.bloomberg.com/article/2012-10-09/a1hdpZ0yydsM.html

National writers' organizations representing authors of books in a variety of genres believe a secret deal between Google and major book publishers may encourage Google to digitize, use, and sell copyrighted books illegally. The writers' groups ask the Department of Justice to review whether the terms of the secret deal may violate Federal antitrust law.  Google and the Association of American Publishers (AAP) announced October 4 that they had signed a settlement agreement that means the publishers no longer are litigants in an ongoing suit against Google for copyright violations.

Mother Jones’s Dual Cover Strategy

Behind Mother Jones’s Recent Dual Cover Strategy:
For their November/December 2012 issue, the editors and creative director at Mother Jones decided to do a split run cover, with a completely different cover story and image for subscribers and newsstand buyers.