The nine Canadian pulp and paper producers tracked by PPI Pulp & Paper Week recorded three consecutive quarters of profit in the face of unfavorable currency exchange rates, higher raw material costs and pricing pressures. The profit margin, however, remained very thin. Net earnings excluding special items for the group averaged 1.2% in Q3; they were 1.5% in Q2 and 2.2% in Q1. Sales were up 2.3% for Q3 2011 as compared to Q3 2012; revenues were down 1.2% in the same period.
Tuesday, December 6, 2011
US Will Stop Magazine Sales in Overseas Commissaries
By the start of February, magazines will no longer be sold at overseas commissaries, according to officials with the Defense Commissary Agency (DeCa). This includes 68 stores in Europe, the Pacific (Japan, Okinawa, South Korea and Guam) and Puerto Rico.
Sales at these stores amounted to roughly $1.46 million—620,000 units—in 2011.
H1 B-to-b Media Revenue Up 7.1%, Print Up 4.9%
Total b-to-b media revenue increased 7.1% to $12.9 billion in the first half of the year compared with the year-earlier period, according to Business Information Network data released by American Business Media.
Print and trade show revenue also grew. Print revenue was up 4.9%, climbing to $3.9 billion in the first half, and trade show revenue increased 1.0% to $5.1 billion.
Direct Mail Preferred Consumer Vehicle
Dallas—Despite the rise of digital marketing and channel proliferation, direct mail is preferred over email for receiving marketing messages, according to a new study by multichannel marketing company Epsilon.allas.
According to the company's “The Formula for Success: Preference and Trust,” direct mail is preferred over email in receiving brand or product information in almost every category, including financial services (36% to 8%), insurance (36% to 9%) and travel (21% to 13%).
In the study, based on an online poll in August of 2,226 U.S. consumers, 65% strongly agreed that they get too many emails, and 75% said they receive “a lot of emails I don't open.”
DMA, MPA Ask USPS to Withdraw Exigent Price Increase
Four postal associations have asked U.S. Postmaster General Patrick Donahoe to withdraw the U.S. Postal Service�s request for a $2.3 billion exigent postage increase for 2012.
The four groups -- The Direct Marketing Association; the Association for Postal Commerce 9; Alliance of Nonprofit Mailers; and MPA-The Association of Magazine Media -- sent a letter today to Donahoe, saying the request for a $2.3 billion exigent (above inflation) postage increase would be above the announced inflation-capped postage increases scheduled for Jan. 22, 2012.
Challenge; Finding Metrics to Measure Multichannel Ads
Marketers report difficulty making sense of online metrics
Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.But difficulties associated with integrating and measuring the integration of online and offline advertising are also to blame.
http://www.emarketer.com/Articles/Print.aspx?R=1008719
Weekly Magazines Readying for No Saturday Mail
Many weekly magazines deliberately try to reach subscribers in time for the weekend, when there's more time for reading—and shopping trips that might wind up reflecting advertisers' suggestions. Losing Saturday would delay many copies until Monday, when the competition for time and attention is stiffer.
http://adage.com/article/mediaworks/magazines-gird-usps-nixing-saturday-delivery/231362/
HP Acquires Hiflex
HP today announced it has acquired Hiflex Software GmbH, a privately held global software solutions provider specializing in web-to-print and management information systems solutions for printing services. Financial terms of the transaction were not disclosed.
Founded in 1991, Hiflex is headquartered in Aachen, Germany.
Founded in 1991, Hiflex is headquartered in Aachen, Germany.
Vertis Gets Contract with Save Mart
Save Mart Supermarkets has named Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed to market of compelling inserts that capture attention and drive sales.
New Online Spending Record, $6 billion for Cyber Week
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. For each of three individual days, spending surpassed $1 billion.
MagnaGlobal Forecasts 5% Ad Growth for 2012
MagnaGlobal has revised its global ad spending forecast to 4.7% growth this year, down from an earlier projection of 5.2% growth. The restatement, to a total $427 billion, is due to softening in some markets during the second half of the year.
Next year, global ad spending is projected to grow by 5.0% to $449 billion, down from projected 6.5% growth, according to the forecast.
Next year, global ad spending is projected to grow by 5.0% to $449 billion, down from projected 6.5% growth, according to the forecast.
St. Marys Paper Gets a Tax Break
St. Marys Paper of Sault Ste. Marie, Ontario has won a property tax appeal. (The mill has been closed, no restart date has been announced.)
The company appealed its property assessment for 2006, 2007, and 2008.
An assessment board has ruled that the total assessment (both property taxes and education taxes) be reduced from $12.935 million to $3.78 million. This reduction will also have an affect on the tax years 2009, 2010, and 2011 due to the concept of tax capping.
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