Nielsen Advice on "Mass Affluents"

http://www.mediapost.com/publications/article/185341/marketers-should-micro-target-mass-affluents.html

U.S. marketers take note: You may know about those "1%" of U.S. consumers -- now consider the 11%. Nielsen says "mass affluents," a new segment of wealthy Americans -- those with income producing assets between $250,000 and $1 million -- represent 11% of the country, 13 million U.S. households. Nielsen says the new group fits in between the super rich (the 1%, perhaps) and the mass-market. Nielsen says marketers need to work harder to micro-target new products and services -- especially when it comes to financial companies -- with more segmented messages.

Newspapers Growing Strongly in India

http://adage.com/article/global-news/india-english-language-newspapers-thriving/237795/

There seems to be no end in sight to the decline of newspapers in the U.S., but it's a refreshingly different situation in India, where newspapers are developing ways to stay relevant in readers' lives while also appealing to advertisers. In India, home of the world's largest English-language readership, Times of India, Hindustan Times, the Mirror tabloids and a variety of localized editions are not only healthy, they're expanding. According to the most recent Indian Readership Survey, circulation is growing by a rate of 8% a year. And newspaper advertising is projected to grow by 12% a year through 2015, according to India's Ministry of External Affairs.

WSJ Magazine Names Editor

http://www.nypost.com/p/news/business/harper_bazaar_neill_to_be_named_xUnkjix9OnjeZDDEy5fTDI

Kristina O’Neill, the executive editor of Harper’s Bazaar, is going to be the new editor of WSJ Magazine, the Wall Street Journal’s lifestyle magazine, The Post has learned.

O’Neill will replace Deborah Needleman, who jumped last month to T magazine, the New York Times’s fashion magazine, sources said. The Journal didn’t name a replacement for her at the time.

RRD Signs Credit Agreement

http://articles.chicagotribune.com/2012-10-16/business/chi-donnelley-secures-115b-in-credit-20121016_1_donnelley-credit-agreement-acquisitions

R.R. Donnelley & Sons Co. has signed a $1.15 billion secured revolving credit agreement with a group of banks that includes Bank of America, Bank of Tokyo-Mitsubishi, Citigroup, JPMorgan Chase, U.S. Bank and Wells Fargo.The commercial printing company plans to use the proceeds for general corporate purposes, including acquisitions, the agreement said.

DMA: Making Sense of the Data Deluge

At DMA2012: Making sense of the Big Data deluge: The solution to Big Data lies in the tension between intuition and testing, said Chris Anderson, Wired editor in chief, during a keynote address Monday at the DMA's 2012 expo and conference here.
Anderson, a database expert and author said marketing departments need visionaries with “leadership, courage and radical new ideas,” complemented by statistical techniques and testing to make sense of the data deluge.
“Data beats HIPPOs [(“the highest-paid person's opinion”] every time, but you can't just let data tell you where to go,” Anderson said. “Sometimes you need to show innovation, to do something and let the customers decide."

Actor & Harper Launching Book Imprint

Johnny Depp and Harper Launching New Book Publishing Imprint: Johnny Depp has partnered with Harper, an imprint of HarperCollins Publishers, to launch Infinitum Nihil. Depp will publish titles that reflect his diverse interests and passions. Infinitum Nihil will be a home for authentic, outspoken and visionary ideas and voices, from authors both celebrated and unsung, beginning with author Doug Brinkley.

AMC: Some Speakers Pessimistic About Print

AMC Day 2: Reality Sets In Around Print Challenges:
Despite the pains Mary Berner, the MPA’s new CEO, took to defend magazines' place in the content hierarchy, speakers on day two of the American Magazine Conference (AMC) offered a grim future for print.

Japs-Olson Expands Capabilities

Japs-Olson Expands Its Direct Mail Capabilities: Japs-Olson Company one of the country's leading commercial printing and direct mail production companies, has dramatically expanded its direct mail commingling and mail tracking capabilities. The expansion is part of the company's postal logistics program designed to help clients reduce their postage costs and improve mail delivery.

2011 European Paper Recycling at 70.4%

European Paper Recycling in 2011 at 70.4%: The European paper recycling rate reached an impressive 70.4% as announced by the ERPC (European Recovered Paper Council) in their annual monitoring report.

Nekoosa: Antimicrobial Carbonless Paper

Nekoosa Creates World's First Carbonless Paper with Added Antimicrobial Protection:
Nekoosa Coated Products’ creates the world’s first antimicrobial carbonless paper by adding Biomaster® silver ion technology, a non-toxic, naturally occurring antimicrobial technology to protect the paper's surface from bacteria.

DMA Names Chairman

At DMA 2012: DMA names board, taps Blumberg for second term as chairman: The Direct Marketing Association announced its new slate of board officers today at its annual conference and expo here. Matt Blumberg, Chairman-CEO of email delivery company Return Path, was appointed to a second one-year term as board chairman.

DMA Plans Washington Campaign

http://www.adweek.com/news/technology/direct-marketers-fight-privacy-concerns-washington-144472

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and offline.
The campaign, called the Data-Driven Marketing Institute, was announced today during the Direct Marketing Association's opening keynote address at its annual conference in Las Vegas.

MPA CEO: "Stop Apologizing for Magazines"

http://www.adweek.com/news/advertising-branding/mpas-berner-shows-she-means-business-144487 
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA [1], is wasting no time in trying to show the magazine industry she means business.

“I’m pissed off that we as an industry have allowed others to hijack our narrative,” Berner said, her signature feistiness on full display as she kicked off the MPA’s annual American Magazine Conference in San Francisco on Oct. 15. She exhorted the gathering to “stop apologizing for magazines” and turn the conversation to how they are purveyors of unique content across platforms and powerful arbiters of taste and thought.

Next Issue Media has 70,000 Subscribers

http://www.adweek.com/news/technology/next-issue-media-ceo-talks-all-you-can-eat-magazine-app-144488

Next Issue Media—an e-reading venture created more than two years ago by a quintet of top U.S. publishers (Condé Nast, Hearst, Time Inc., Meredith, and News Corp.)—is now applying that same “all you can eat” concept to magazine titles.
It’s been just three months since Next Issue finally launched an iPad app (Android launched six months ago) and a month since it doubled the number of available titles from 35 to 72. So far, 70,000 customers have signed up for the service.

"Southern Living" Gets Lift

http://www.adweek.com/news/press/southern-comfort-144433 
Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend ritual, Southern Living recently kicked off its own tailgating season.

In the kind of cross-media touchdown that has boosted newsstand sales 6.6 percent to 137,962 in the first half of this year alone, Southern Living [1] published the Official SEC Tailgating Cookbook [2], which became a national best-seller thanks to recipes like Woo Pig Sooie Ham-Stuffed Biscuit.

Stagnito Media Buys 3 Brands

http://www.foliomag.com/2012/stagnito-media-buys-three-titles-private-label-retail-market

Stagnito Media, a Deerfield, IL-based b-to-b publisher targeting the food and non-food retail markets, has acquired three brands from E.W. Williams Publications. Private Label, Private Label International and Private Label China and associated assets were included in the deal.

SMBs: Online Budgets to Marketing Services

Report: SMBs dedicate bulk of digital spending to online marketing services: Small and midsize companies are dedicating an average 72% of their total online budgets to marketing services, compared with 16% to online promotions and 12% to online advertising, according to a new report from Borrell Associates.

"Wine Spectator" Offers New App

New Wine Spectator App Offers Enhanced Data Search Features:
Wine Spectator recently launched its newest app WineRatings+. The Apple-exclusive product is a free download from iTunes and is intended to replace its predecessor VintageChart+. For an additional $2.99 a month, subscribers will have access to Wine Spectator’s new database that accesses more than 270,000 expert wine reviews.

USPS to Trial Same-Day Package Delivery

USPS to Trial Same-Day Package Delivery: The U.S. Postal Service is planning to try its hand at same-day package delivery within certain metropolitan areas of the United States. A new market test is set to begin on or shortly after Nov. 12, assuming regulators give the green light, to to allow USPS to test the operational feasibility of same-day delivery to multiple locations, and work out a possible pricing structure.

Survey: Printers Remain Optimistic

Survey: Printers Remain Optimistic On Print's Future: A survey finds more than 70% of printers said they are optimistic about the future, believing that print will always be part of the communications mix, but expect volumes will decline.
Opportunities printers feel will provide new or increased revenue:
Direct marketing - 38%
Packaging – 18%
Photo specialty products – 18%
TransPromo – 16%
Book publishing – 12%