MPA CEO: "Stop Apologizing for Magazines"

http://www.adweek.com/news/advertising-branding/mpas-berner-shows-she-means-business-144487 
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA [1], is wasting no time in trying to show the magazine industry she means business.

“I’m pissed off that we as an industry have allowed others to hijack our narrative,” Berner said, her signature feistiness on full display as she kicked off the MPA’s annual American Magazine Conference in San Francisco on Oct. 15. She exhorted the gathering to “stop apologizing for magazines” and turn the conversation to how they are purveyors of unique content across platforms and powerful arbiters of taste and thought.