DMA Plans Washington Campaign

http://www.adweek.com/news/technology/direct-marketers-fight-privacy-concerns-washington-144472

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and offline.
The campaign, called the Data-Driven Marketing Institute, was announced today during the Direct Marketing Association's opening keynote address at its annual conference in Las Vegas.