Newspapers Growing Strongly in India
There seems to be no end in sight to the
decline of newspapers in the U.S., but it's a refreshingly different situation
in India, where newspapers are developing ways to stay relevant in readers'
lives while also appealing to advertisers. In India, home of the world's
largest English-language readership, Times of India, Hindustan Times, the
Mirror tabloids and a variety of localized editions are not only healthy,
they're expanding. According to the most recent Indian Readership Survey,
circulation is growing by a rate of 8% a year. And newspaper advertising is projected
to grow by 12% a year through 2015, according to India's Ministry of External
Affairs.
