"Southern Living" Gets Lift

http://www.adweek.com/news/press/southern-comfort-144433 
Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend ritual, Southern Living recently kicked off its own tailgating season.

In the kind of cross-media touchdown that has boosted newsstand sales 6.6 percent to 137,962 in the first half of this year alone, Southern Living [1] published the Official SEC Tailgating Cookbook [2], which became a national best-seller thanks to recipes like Woo Pig Sooie Ham-Stuffed Biscuit.