Campaign
is in conjunction with October issue, aiming to build on success of its
September issue (largest ever, with 190 ad pages). The ads will appear
nationwide in malls, billboards, bus shelters and taxi tops, as well as in the
October issues of Time Inc. titles including InStyle, Entertainment Weekly,
People, People en Español, All You and Real Simple.
The
campaign will also take over a digital billboard in New York’s Times Square
from Sept.16-28.
