NAA to Stop Releasing Quarterly Figures

http://www.poynter.org/latest-news/business-news/the-biz-blog/223091/naa-will-stop-releasing-quarterly-figures-on-ad-revenues-which-have-declined-26-consecutive-times/

The Newspaper Association of America has reported a decline in industry ad revenues every three months since a modest gain in the second quarter of 2006. That adds up to six-and-a-half years — 26 consecutive quarters — of revenue losses through 2012.
Without announcement, NAA has stopped compiling and releasing quarterly figures this year. So now in mid-September there is no industry-wide indicator of industry revenue trends for the first half of 2013.
In an interview for the Harvard Riptide project, NAA CEO Caroline Little said she and the organization’s board decided it was time to stop beating themselves up four times a year with the negative numbers. The organization still intends to release an annual revenue report in spring 2014.