Friday, September 13, 2013

A Reinvented Condé Nast Traveler

http://www.nytimes.com/2013/09/09/business/media/a-reinvented-conde-nast-traveler-sets-a-new-course.html
A TRAVEL magazine is using a campaign to signal an embarkation on a trip of its own to a land that is becoming increasingly popular among print publications, Reinventionstan.
The campaign, for Condé Nast Traveler, part of the Condé Nast division of Advance Publications, carries the theme “I am a Traveler” with a subtheme, “Every Journey Begins Here.” The new theme will be personified by achievers in fields like fashion, food, design and the arts, offering confident assertions in this vein: “Travel sparks my imagination. I like to picture the world as a home — London is the living room and Rio is the bedroom.”