http://printinthemix.com/Fastfacts/Show/772
In a recent survey
of chief marketing officers (CMOs), Duke University's Fuqua School of Business finds
organizations are increasingly allocating resources to social media marketing,
but the majority hasn’t been able to show the impact of social media on their
business.
According to The CMO Survey:
According to The CMO Survey:
Just
15% of B2B and B2C respondents have proven the quantitative impact
of their social media marketing expenditures.
Another
36% say they have a good sense of the qualitative impact, but not the
quantitative impact.
Almost
half of the CMOs surveyed (49%) have not been able to show that their company's
social media activities have made a difference.
