Total U.S. advertising
expenditures the 2nd quarter of 2013 increased 3.5 percent from a year ago
and finished the period at $35.8 billion, according to the
latest data from Kantar Media, a provider of strategic
advertising and marketing information. Total spending for the first six months
of the year grew 2.0% to $68.9 billion.
PRINT
Consumer Magazines registered an
expenditure increase of 1.9% as calculated by rate card prices but this
was tempered by a 2.1% reduction in the number of ad pages sold.
Sunday Magazines had a similar
pattern with expenditures up 4.1%, but ad pages down 6.3%.Newspaper media continued to lose ground in the quarter. Local Newspaper ad spending declined 4.3% on weakening budgets from auto dealers, financial services and retailers. Consumer Magazines figures based on print editions only.
National Newspapers were down 0.5%. Newspaper media spend figures based on print editions only.
