For those employing e-commerce as well, a further 29% of sales were driven by the catalogue through their website.
C4B surveyed more than 100 UK organisations, both B2B and B2C, from a wide range of sectors and industries to assemble the study.
According to the report, 33% of respondents also said that sales through their catalogue for the past year are up on the previous year.
C4B managing director Ian Simpson said: "It’s great to see so many companies' sales figures increase from catalogues, they are an incredibly powerful marketing tool. Like most marketing activities, there must be a strategy in place to ensure that both sales and marketing are working together to maximise the output."Simpson said: "Within today's digital era, people get fixated with the online world and forget that having something physical is a novelty and sometimes even preferred. Catalogues are one of the best ways to drive online traffic. It’s about integrating offline and online tactics."
