http://www.adweek.com/news/technology/ad-industry-expands-privacy-self-regulation-mobile-151386
While
the World Wide Consortium sputters and spits trying to negotiate a Do Not Track
standard to protect consumer privacy online, the digital advertising business
is forging ahead with expanding its self-regulation program to mobile devices.
On
Wednesday, the Digital Advertising Alliance, representing the nation's largest
media and marketing associations, announced mobile principles for behaviorally
targeting advertising, the first major step in offering consumers a way to
opt-out of targeted ads the same way consumers can now opt-out of online paid
messages via the DAA's ad choices program.
