What If Publishers Could Start From Scratch?

http://www.digiday.com/publishers/publishers-from-scratch/

Most publishers don’t get the luxury of starting from scratch. Instead, their task is to modernize organizations built for the Industrial Age, not the Digital Age.
Digiday reached out to publishers with this question: If you could start from scratch, what would you do as a publisher?
Jason Pontin, publisher and editor-in-chief, MIT Technology Review 
I suppose the answer, considered purely economically, is that I couldn’t afford to launch a print publication if I was starting from scratch. On the other hand, the print publication, now that the business has stabilized, brings in a tidy set of revenue streams in subscriptions, print advertising, and licensing fees, and it supports the online CPM, too. I’m glad we still have a printed publication.
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