Not only was 2012 a “tepid” year growth-wise for
the major advertising holding companies, it also got progressively worse with
each succeeding quarter.
Collective organic revenue growth for the holding companies (Omnicom, Interpublic, Publicis Groupe, WPP and Havas) amounted to just 1.6% in the fourth quarter, according to a new report from Pivotal Research Group’s Brian Wieser. That was down from 4.2%, 3.1% and 2% in the first, second and third quarters, respectively.
For the year, the holding companies had collective growth of between 2.5% and 3%, Wieser reported.
Collective organic revenue growth for the holding companies (Omnicom, Interpublic, Publicis Groupe, WPP and Havas) amounted to just 1.6% in the fourth quarter, according to a new report from Pivotal Research Group’s Brian Wieser. That was down from 4.2%, 3.1% and 2% in the first, second and third quarters, respectively.
For the year, the holding companies had collective growth of between 2.5% and 3%, Wieser reported.
