Marketers feel that powerful prospect
targeting is their most important goal, but also say they have a long way to go
to reach best-of-breed competency, according to new research by BtoB.
According to BtoB's study, "Defining the Modern
Marketer: From Ideal to Real," sponsored by Eloqua, marketers give
themselves an average score of 7 out of 10 on their current abilities to target
customers properly.
