A survey of top marketers says
"accountability" is again their top concern.
The Association of National Advertisers says it's the third time this has happened since the industry group began taking the survey seven years ago (2010 and 2006). "Integrated marketing communication" comes next on the list of top concerns, followed by "aligning the marketing organization with innovation" and "building strong brands."
The group says these four issues have been at the top of its survey list since the group began its survey, in 2006. "Integrated marketing communications" was the most important issue to marketers in 2007 and 2008.
The Association of National Advertisers says it's the third time this has happened since the industry group began taking the survey seven years ago (2010 and 2006). "Integrated marketing communication" comes next on the list of top concerns, followed by "aligning the marketing organization with innovation" and "building strong brands."
The group says these four issues have been at the top of its survey list since the group began its survey, in 2006. "Integrated marketing communications" was the most important issue to marketers in 2007 and 2008.
