Social media marketing has
reached a stage of maturity that places it firmly in the mainstream of
marketing channel activity, with fully 96% of marketers engaging with social
media in some fashion, according to a new report by BtoB.
However,
only 41% of marketers reported that they make any attempt to measure social's
return on investment. Further, respondents rate the performance of social media
as a marketing tool at just 6.4 on a 10-point scale.
