http://www.businessinsider.com/google-just-described-its-incredibly-simple-plan-to-kill-print-advertising-2013-2#ixzz2LweCvwN5
Google svp/advertising Susan Wojcicki told Adweek how she sees ad
dollars continuing to move out of traditional media in favor of online.
In response to a question about
how Google chief business officer Nikesh Arora believes 50 percent of all ad spend
will switch online in five years, she said she believed print would continue to
be the preferred victim of that shift, as people stop buying magazines and
papers because they already own tablets and iPads.
Monday, February 25, 2013
Games of Thrones Runs Print Ad
HBO's Game of Thrones' Season 3 premiere is
just over a month away -- and the show does a spectacular job advertising just
how close that is with this two-page ad in Monday's edition of the New York
Times.
Retail Online Integration
Retailers of all types — brick-and-mortar,
internet, catalog and multichannel variations of the three — are facing the
same inventory challenges, yet still view their issues from the bias of their
primary channel.
I was reminded of this while attending the recent National Retail Federation (NRF) Convention. Marketers seem to be further along with embracing multichannel or omnichannel planning (we refer to it as "allchannel" at Direct Tech) than the operations side of retailing. Inventory planners, in particular, haven't fully embraced the new customer marketplace.
I was reminded of this while attending the recent National Retail Federation (NRF) Convention. Marketers seem to be further along with embracing multichannel or omnichannel planning (we refer to it as "allchannel" at Direct Tech) than the operations side of retailing. Inventory planners, in particular, haven't fully embraced the new customer marketplace.
New Jobs to Serve Modern Media
What are the most innovative and
important new job roles that are re-shaping the media world? As technology and
audience habits change, so do our professional functions.
So we asked our community to
name the most vital job titles in a modern media business and we added our own
suggestions to create the list below. And before anyone asks, it doesn't
include "head of growth hacking".
USPS Looks at Digital
The U.S.
Postal Service is dipping its toes into the digital waters, recently
announcing plans to embark on several digital initiatives, starting with the formation
of a new Digital Solutions Group (DSG) within its organization.
USPS Vice President of Digital Solutions Paul Vogel told customers at a recent meeting that the federal agency is considering how best to transition from the existing hybrid environment of physical and digital into a more digital role in the future.
USPS Vice President of Digital Solutions Paul Vogel told customers at a recent meeting that the federal agency is considering how best to transition from the existing hybrid environment of physical and digital into a more digital role in the future.
Economy Continues to Gain Traction
Economy Continues to Gain Traction: Last week: The U.S. economy is gaining some traction. The Conference Board Coincident Economic Index® for the U.S. (a measure of where the economy is right now) rose in January for the third consecutive month. The Conference Board Leading Economic Index® for the U.S. (a signal of where the economy is headed near-term) also increased, suggesting the economy is building momentum, even as the federal government is about to face some serious spending cuts.
Chairman to Bid for Barnes & Noble
Barnes & Noble Chairman to Bid for Chain’s Retail Business: The chairman of Barnes & Noble plans to bid for the retail business of the bookstore as the company struggles with a changing competitive landscape.
On Monday, Leonard Riggio told the company’s board that he would make an offer for Barnes & Noble Booksellers, barnesandnoble.com and other retail assets. The proposal would not include the e-book division, Nook Media.
On Monday, Leonard Riggio told the company’s board that he would make an offer for Barnes & Noble Booksellers, barnesandnoble.com and other retail assets. The proposal would not include the e-book division, Nook Media.
Standard Register Reports 2012 Results
Standard Register Reports Q4 Results, Reduces Loss: Standard Register, a leader in critical communications management solutions, today announced its financial results for the fourth quarter and full year 2012. The Company reported fourth quarter 2012 revenue of $143.6 million and a net loss of $0.2 million or $0.01 per share. The results compare to 2011 fourth quarter revenue of $161.4 million and a net loss of $95.5 million or $3.28 per share.
HP Reports Q1 Results
HP Q1 Results Top Analysts Forecasts: HP today announced financial results for its first fiscal quarter ended Jan. 31, 2013. First quarter GAAP diluted earnings per share (EPS) was $0.63, down from $0.73 in the prior-year period and above its previously provided outlook of $0.34 to $0.37 per share.
Friday, February 22, 2013
Wausau Paper Closing Brainerd Mill
Wausau Paper Announces Closure of Brainerd, MN, Mill: Wausau Paper (WPP) today announced the closure of the Company’s technical specialty paper mill in Brainerd, Minnesota, to occur early in the second quarter of 2013. The closure will affect approximately 130 employees.
Newton Falls Equipment Auctioned
Paper making machines and other
equipment inside the idled Newton Falls Fine Paper mill are going on the
auction block.
The century old paper mill
hasn't been operating since 2010, when close to 100 workers lost their jobs. Efforts to restart the mill fell through last August and the mill's owners, Scotia Investments, put the mill on the market.
Global January Pulp Ships Fall
Global pulp deliveries tumbled
by 13.7% to 3.414 million tonnes in January, down from 3.955 million tonnes the
previous month, according to Pulp and Paper Products Council (PPPC) data.
Shipments were 3.5% lower than
the year-earlier period, down from 3.536 million tonnes in January 2012.
Oji to Build Biomass Plant
Japan's Oji Holdings has
announced its intention to build a biomass plant on the grounds of its Nichinan
paper mill, the output of which will be sold directly on to the national grid.
The 20 MW facility will go up at
a cost of about ¥8.5 billion ($91 million), and is slated to start in March
2015.
BC's New Laws on Timber Supply, Spurs Privatization Debate
Forest Act amendments introduced today will help improve forest
stewardship and support community resiliency in mountain pine beetle impacted
areas.
The legislation proposes a new section 34.1 be added to the Forest Act
that will create the ability to convert volume-based forest licences to
area-based tree farm licences at the minister’s invitation.
Invitations will be
publicly advertised, and applicants must make their application for an
area-based licence available for public review and comment for at least 60 days
and indicate how they have incorporated public feedback before submitting to
the minister.
The B.C. government has
introduced amendments to allow the conversion of volume-based forest cutting
permits to area-based tenures, a move that some have described as a move toward
privatization of Crown forests.
Forests Minister Steve Thomson
said the government intends to proceed carefully with converting existing
cutting permits, which set a maximum amount of timber that can be removed from
a licence area each year. Consultation with communities and First Nations in
the forest areas would be extensively consulted first, Thomson said Wednesday.
Domtar's Jim Blight Named Manager of the Year
Jim Blight of Dryden, ON named Mill Manager of the Year:
Jim Blight, General Manager of the Domtar mill in Dryden, Ontario, has been named Mill Manager of the Year at the annual PaperWeek Canada industry conference in Montreal.
The award is given out by the Pulp and Paper Technical Association of Canada, or PAPTAC, to recognize outstanding leadership and performance results in the Canadian pulp and paper industry.
Jim has worked at the Dryden Mill since 1998, and has been in the General Manager role since 2007.
Jim Blight, General Manager of the Domtar mill in Dryden, Ontario, has been named Mill Manager of the Year at the annual PaperWeek Canada industry conference in Montreal.
The award is given out by the Pulp and Paper Technical Association of Canada, or PAPTAC, to recognize outstanding leadership and performance results in the Canadian pulp and paper industry.
Jim has worked at the Dryden Mill since 1998, and has been in the General Manager role since 2007.
10 Consumer Trends for 2013
10 crucial consumer trends 2013
According to the institute "trendwatching.com“10 trends will influence the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.
According to the institute "trendwatching.com“10 trends will influence the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.
3 Tips on Reader Engagement
3 Tips to Measuring & Maximizing Reader Engagement:
Condé Nast’s Glamour magazine uses online insights from its digital audience to maximize not just the Web experience, but print as well. During a FOLIO: webinar on reader engagement this week—which is now available here on demand—Mike Hofman, executive digital director for the brand, shared best practices on measuring and maximizing the reader engagement from the title’s 5.6 million monthly unique visitors and 6 million social media fans and followers.
Here, FOLIO: delivers Hofman’s three best tips for capitalizing on your audience.
Condé Nast’s Glamour magazine uses online insights from its digital audience to maximize not just the Web experience, but print as well. During a FOLIO: webinar on reader engagement this week—which is now available here on demand—Mike Hofman, executive digital director for the brand, shared best practices on measuring and maximizing the reader engagement from the title’s 5.6 million monthly unique visitors and 6 million social media fans and followers.
Here, FOLIO: delivers Hofman’s three best tips for capitalizing on your audience.
Cynus to Sell Agriculture Group
Cygnus Business Media is
putting its agriculture group up
for sale, Folio: has learned. The group includes five tradeshows and two
publications.
AdWeek's Ad of the Day: Cabela's
It doesn't take a lot of talking to appreciate the outdoors.
That's the charming subtext of this spot from hunting gear
retailer Cabela's. Created by Surdell & Partners, the ad eschews dialogue
or a voiceover in favor of natural sound and screen copy. Those lines capture
the little blips of solipsistic pseudo-insight that might flit through your
brain as you sit at a campsite, sipping coffee and staring at a stunning
landscape of rolling mountains. Some of the observations are more trite than
others, but they do a great job of projecting a feeling of comfort—repackaging
a self-satisfied, if simplistic, monologue as down-home marketing wisdom.
Details Magazine Launches Blogger Network
Over the past few years, the
action at Fashion Week has shifted from the runways to the sidewalks, where
hordes of street style bloggers and photographers congregate to snap pictures
of one another.
And it's not just female fashionistas drawing attention: From The Sartorialist to Tommy Ton, some of the blogosphere’s biggest stars are men.
It was the explosion of interest
in men's style blogs that led Details, Condé Nast’s male fashion bible, to
launch The Details Style Network. It features curated
posts from more than 60 fashion and lifestyle bloggers, including boldface
names like Bryanboy and The Grungy Gentleman as well as more
under-the-radar blogs. (Think of it as a testosterone-fueled version of the Lucky Style Collective.)
And it's not just female fashionistas drawing attention: From The Sartorialist to Tommy Ton, some of the blogosphere’s biggest stars are men.
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