http://www.businessinsider.com/google-just-described-its-incredibly-simple-plan-to-kill-print-advertising-2013-2#ixzz2LweCvwN5
Google svp/advertising Susan Wojcicki told Adweek how she sees ad
dollars continuing to move out of traditional media in favor of online.
In response to a question about
how Google chief business officer Nikesh Arora believes 50 percent of all ad spend
will switch online in five years, she said she believed print would continue to
be the preferred victim of that shift, as people stop buying magazines and
papers because they already own tablets and iPads.
