3 Tips to Measuring & Maximizing Reader Engagement:
Condé Nast’s Glamour magazine uses online insights from its digital audience to maximize not just the Web experience, but print as well. During a FOLIO: webinar on reader engagement this week—which is now available here on demand—Mike Hofman, executive digital director for the brand, shared best practices on measuring and maximizing the reader engagement from the title’s 5.6 million monthly unique visitors and 6 million social media fans and followers.
Here, FOLIO: delivers Hofman’s three best tips for capitalizing on your audience.
