US Commercial Printing Shipments Down

April US Commercial Printing Shipments Down -3.4%; Shipments Down 12 of Last 13 Months (Economics & Research Center)
April 2012 U.S. commercial printing shipments were $6.672 billion in current dollars. For perspective, in April 2008, current dollar shipments were $8.636 billion, nearly $2 billion more, at a time when social media was gaining steam, the iPhone was just another gadget, and the iPad was barely a rumor.

Direct Marketing Gets Eco-Friendly

http://www.delivermagazine.com/2012/05/way-of-the-future-direct-marketing-gets-eco-friendly/
Can direct marketers continue to send direct mail in bulk and still be considered environmentally friendly? In short, the answer is an emphatic yes. Going green and direct mail are not mutually exclusive. In fact, direct marketers are increasingly partnering with innovative, eco-friendly companies and yielding excellent response rates and increased ROI.

Kruger Workers Face Deadline at Corner Brook

http://www.cbc.ca/news/canada/newfoundland-labrador/story/2012/06/05/nl-krugerunion-605.html
Workers at the Corner Brook paper mill are now facing a deadline after Kruger released a statement saying an agreement between them and the company must be reached by mid-June. The company says the future of the mill will come down to a new deal and the support of the workers.

NY Mag Extends Online Service

http://www.minonline.com/news/NYMag-com-Launches-Ask-a-Best-Doctor-Advice-Series_20593.html
New York magazine is extending its franchise “Best Doctors” annual with a persistent online service, “Ask a Best Doctor.” New York says that online health and medical advertising has more than doubled in the last year for NYMag.com, and the category is up 40% in the print magazine.

McGraw-Hill To Relaunch Aviation Week

McGraw-Hill to relaunch Aviation Week brand in print, mobile: McGraw-Hill Cos.' Aviation Week plans to relaunch its flagship brand, Aviation Week & Space Technology, with the July 2 issue of the print publication. The brand will also be relaunched on mobile platforms.

Many Mobile Users Keep Newspapers Subs

http://printinthemix.com/Fastfacts/Show/571
According to a survey conducted by the Reynolds Journalism Institute (RJI) at the University of Missouri, despite two-thirds of U.S. adults using at least one mobile media device in their daily lives, users of these mobile devices "are not abandoning print media at a faster rate than non-users of mobile devices."

Print Readership Growing With Millenials

http://www.responsemagazine.com/direct-response-marketing/news/print-readership-growing-among-millenials-4539?utm_source=RM&utm_medium=email&utm_campaign=Response-Week_06_06_2012&utm_content=print-readership-growing-among-millenials-4539
In a positive boost to print advertisers, magazine readership among millennials is actually growing, according to a new study from Conde Nast. While many brands and publications alike often assume that millennials sacrifice print for whatever is on their iPads, smartphones or computer screens, print magazine readership among 18- to 24-year-olds is actually the highest it’s ever been, reported Conde Nast, who conducted a similar study six years ago as well.

 

B-to-B Ad Pages Drop

BIN: B-to-b ad pages drop in February: Ad pages in b-to-b publications dropped 6.86% in February compared with February 2011, according to Business Information Network data released by American Business Media. For the first two months of the year, ad pages were down 5.87% compared with the year-earlier period.

Verso Resumes Control of Sartell Warehouse

http://www.sctimes.com/article/20120604/NEWS01/306040042/Verso-resumes-control-of-warehouse?odyssey=tab|mostpopular|text|FRONTPAGE
Firefighters today transferred authority for most of the Verso Paper warehouse back to the company, one week after an explosion and fire left one worker dead and four people injured. The explosion area remains under the control of investigators.

Kruger Corner Brook Newsprint Mill In Jeopardy

http://www.cbc.ca/news/canada/newfoundland-labrador/story/2012/06/04/nl-dunderdale-kruger-meeting-604.html
The head of the company that owns Corner Brook Pulp and Paper finished a sombre meeting with Newfoundland and Labrador Premier Kathy Dunderdale Monday evening with a grim warning about the mill's future."I'm leaving St. John's. I'm very concerned about the mill," Kruger Inc. chairman Joseph Kruger told reporters as he concluded a meeting at Confederation Building.
After the meeting, Dunderdale suggested the fate of the operation — the only newsprint mill still operating in Newfoundland and Labrador — may depend on what the company can negotiate with its unionized workers.

Transcontinental Renews Multiyear Agreements

Transcontinental Has Renewed Agreements Valued at More Than $1.5 Billion: Transcontinental Inc. announced that, since January, it has renewed and expanded six multiyear agreements valued at more than $1.5 billion in revenues with major Canadian retail customers in the food, hardware, consumer goods and pharmaceutical verticals. These customers are both from the client base it added through its Quad/Graphics Canada acquisition and its own long-standing customer base.

Capitalizing On 2012 USPS Discount Promotion

Capitalizing on the 2012 USPS Mobile Barcode Promotion:
For the second straight summer, the United States Postal Service is offering a discount to companies that include a mobile barcode on their mailings.

RCP Prices Expected To Remain High Through 2016

http://www.sacbee.com/2012/06/05/4538821/recovered-paper-prices-expected.html
Over the next five years, recovered paper demand, particularly in fiber-poor regions such as China and India, will continue to grow. At the same time, supply coming from North America and Europe will be flat or even diminish; creating a shortage that will keep prices high.

Why Magazines Deserve More Ad Revenue

http://adage.com/article/small-agency-diary/magazines-growing-ad-revenue-deserve/235168/
There's a separation of perception and reality in our industry that needs to be cleared up. Most ad agencies and clients are unfairly bundling magazines with newspapers in the print category, and as a result, magazines are having a difficult time selling advertising. This, at a time when their readership is actually increasing among younger adults.

Mobile Slow To Replace Print Newspapers

http://www.futurity.org/society-culture/mobile-slow-to-replace-print-newspapers/
Mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted, a new survey shows."Forty percent of mobile device users indicated in our survey that they still subscribe to printed newspapers and news magazines. This percentage was almost identical for non-users of mobile devices," says Roger Fidler, the program director for digital publishing at RJI. (Credit: Brendan Lynch/Flickr)

Stephen King To Only Offer Novel In Book Form

http://www.bbc.co.uk/news/entertainment-arts-18278719
Author Stephen King will initially release his forthcoming novel Joyland in paper form only, despite being an early pioneer of the e-book market.The Carrie author became the first best-selling writer to release his work exclusively over the internet in 2000.

Might Be Weeks Before Restart of Sartell

http://wjon.com/sartell-paper-plant-manager-too-early-to-tell-when-verso-might-re-open/

The plant manager of the crippled Verso paper mill in Sartell says it will be a week or more before they know when the plant might re-open.

Matt Archambeau told reporters at a news briefing this morning it's too early to say what's needed in order to re-open the plant.

Men’s Health Adds App

Men’s Health Preps iPhone Magazine App: On the heels of Adobe’s Content Viewer debut, Rodale’s Men’s Health brings its content to the iPhone. Though the publication already has a portfolio of one-off apps available for the platform, the latest iPhone app will include the magazine’s monthly offering in its entirety.

Good Magazine Reports Cuts

Good Cuts Most of its Edit Team: Good—self-described as the magazine "for people who give a damn"—has laid off at least five editorial staffers, including executive editor Ann Friedman, the day after holding a launch party for its newest issue.

Verizon Continues Cutting of Printed Books

http://finance.yahoo.com/news/verizon-continues-program-end-automatic-125400048.html

Verizon is well on its way toward ending the automatic delivery of printed residential white pages directories in California. Through the end of May, the company has ceased automatic delivery of 33 of the 44 residential editions in the discontinuation program. When completed in October, the discontinuation program is expected to keep out of the California waste stream approximately 1,900 tons of paper per year.