In a positive boost to print advertisers, magazine readership among millennials is actually growing, according to a new study from Conde Nast. While many brands and publications alike often assume that millennials sacrifice print for whatever is on their iPads, smartphones or computer screens, print magazine readership among 18- to 24-year-olds is actually the highest it’s ever been, reported Conde Nast, who conducted a similar study six years ago as well.
Wednesday, June 6, 2012
Print Readership Growing With Millenials
http://www.responsemagazine.com/direct-response-marketing/news/print-readership-growing-among-millenials-4539?utm_source=RM&utm_medium=email&utm_campaign=Response-Week_06_06_2012&utm_content=print-readership-growing-among-millenials-4539
In a positive boost to print advertisers, magazine readership among millennials is actually growing, according to a new study from Conde Nast. While many brands and publications alike often assume that millennials sacrifice print for whatever is on their iPads, smartphones or computer screens, print magazine readership among 18- to 24-year-olds is actually the highest it’s ever been, reported Conde Nast, who conducted a similar study six years ago as well.
In a positive boost to print advertisers, magazine readership among millennials is actually growing, according to a new study from Conde Nast. While many brands and publications alike often assume that millennials sacrifice print for whatever is on their iPads, smartphones or computer screens, print magazine readership among 18- to 24-year-olds is actually the highest it’s ever been, reported Conde Nast, who conducted a similar study six years ago as well.
