Can direct marketers continue to send direct mail in bulk and still be considered environmentally friendly? In short, the answer is an emphatic yes. Going green and direct mail are not mutually exclusive. In fact, direct marketers are increasingly partnering with innovative, eco-friendly companies and yielding excellent response rates and increased ROI.
Thursday, June 7, 2012
Direct Marketing Gets Eco-Friendly
http://www.delivermagazine.com/2012/05/way-of-the-future-direct-marketing-gets-eco-friendly/
Can direct marketers continue to send direct mail in bulk and still be considered environmentally friendly? In short, the answer is an emphatic yes. Going green and direct mail are not mutually exclusive. In fact, direct marketers are increasingly partnering with innovative, eco-friendly companies and yielding excellent response rates and increased ROI.
Can direct marketers continue to send direct mail in bulk and still be considered environmentally friendly? In short, the answer is an emphatic yes. Going green and direct mail are not mutually exclusive. In fact, direct marketers are increasingly partnering with innovative, eco-friendly companies and yielding excellent response rates and increased ROI.
