Following
two successful test issues in October 2011 and January 2012, the June/July
issue of HGTV hits newsstands nationwide today. The issue
will also be available for download on Zinio, B&N Nook, Kindle and Apple
Newsstand this week.
Wednesday, May 30, 2012
Top 5 Magazines in June
According to FOLIO: sister publication min, the lower-than-par monthly report of 154 titles for the first half is not a surprising one. The year has been like that. June demonstrated -6.45 percent and the overall differential for year-to-date 2012 versus 2011 was -6.10 percent.
Direct Mail Yields Better Return for Charities
Direct Mail Motivating More Online Donations: Donors are more than three times more likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
USPS Continues Cost Cutting Steps
After in-depth discussions between NPMHU and management officials at the headquarters level, the Postal Service is offering financial incentives during a new round of retirement and separation opportunities for most Mail Handlers.
Salesforce Buys Buddy Media
Reports: Salesforce to Acquire Buddy Media for More Than $800 Million: In a deal said to be worth over $800 million, CRM provider and cloud computing company Salesforce will purchase social media software provider Buddy Media. Buddy Media is used throughout the magazine industry, with major players such as Rodale and Hearst signed on to its services. Prevention tapped Buddy to add sweepstakes and newsletter registration to its Facebook page, while Hearst partnered with the company to produce branded social media applications (“sapplets”) for several of its titles.
Tuesday, May 29, 2012
Marubeni to Buy Gavilon for $3.6 Billion
http://www.marubeni.com/news/2012/120529e.html
Marubeni
Corp. said Tuesday it will buy Gavilon Group LLC, the U.S.'s third-biggest
grain handler, for $3.6 billion excluding debt, in a deal that will make it one
of the world's largest grain traders.
Marubeni previously reported Q4 2011 results; the consolidated net income Apr.2011-Mar. 2012
was at a historical high, up 26% from the same period last year. Revenue rose 19%.
Marubeni previously reported Q4 2011 results; the consolidated net income Apr.2011-Mar. 2012
was at a historical high, up 26% from the same period last year. Revenue rose 19%.
EURO-GRAPH Reports April Shipments
As reported by EURO-GRAPH, European shipments of coated mechanical paper in April fell -8.3% as compared to the same month last year. Demand declined -9.7% and exports were down -3.1%. Shipments for coated woodfree paper fell -2.4%, demand rose +0.5% and exports decreased -10.3%. Shipments of Supercalendered paper fell -7.5%, demand declined -2.5% and exports were down -27.4%.
UPM Sells Albbruck Mill
UPM SELLS CLOSED ALBBRUCK PAPER MILL TO KARL UNTERNEHMENSGRUPPE, GERMANY: UPM and Karl Unternehmensgruppe, Innernzell, Germany have reached an agreement on the sale of the Papierfabrik Albbruck GmbH. The closing of the deal is planned to be effective by the beginning of August 2012. The contract parties have agreed not to disclose the value of the transaction.
Fire at Verso's Sartell Mill
Firefighters make their way across the scene Monday to fight a fire at the Verso Paper plant in Sartell. / Kimm Anderson, kanderson@stcloudtimes.com
Sartell police and fire officials received a
call at 11:21 a.m. reporting an explosion at the mill, according to Sartell
City Administrator Patti Gartland. By 11:42 a.m. heavy black smoke was pouring
out of the center part of the mill and flames were visible on the roof.
Port Hawkesbury Backup Plan Negotiated
A
backup plan to sell off the assets of NewPage Port Hawkesbury is being
negotiated in case the going-concern sale to Pacific West Commercial Corp.
falls through, according to a new report by the monitor handling the sale. But people with a stake in seeing the mill
eventually reopen shouldn’t be alarmed, Mathew Harris of Ernst & Young said
Monday, as it was part of the plan all along and the current sales process is
“well on its way” to being successfully completed.
New ISO Standards for Packaging
New ISO world standards on packaging and environment
Thursday May 24th, 2012 marks the beginning of a new era in global manufacturing and distribution, where the environmental aspects of packaging throughout the supply and recycle chain will already be taken into account in the packaging design process.
Thursday May 24th, 2012 marks the beginning of a new era in global manufacturing and distribution, where the environmental aspects of packaging throughout the supply and recycle chain will already be taken into account in the packaging design process.
Coupons Valuable, Even When Not Redeemed
Coupons Work --Even When They're Not Used: Data analysis of a 16-month field experiment finds that coupons -- whether used or not -- still increase awareness purchasing of a brand or retailer. The professors found that consumers who got the coupons but didn’t use them still “typically increased their purchases in the associated stores.” In fact, these consumers accounted for 60% of the coupons’ “sales lift” — the additional amount spent on both promoted and unpromoted items. Data analysis found that coupons — whether used or not — still increase awareness purchasing of a brand or retailer.
Direct Marketers Report Modest Growth in Q1
Digital
and direct marketing performance grew modestly during the first quarter, with
improvements in revenue and campaign profitability, according to a report from
the Direct Marketing Association.
California Senate Passes Textbook Bill
http://www.mercurynews.com/breaking-news/ci_20711652/bill-would-require-digital-textbooks-california
A bill that would
require textbook publishers to make the same content available to California
school districts in digital format has passed unanimously in the state Senate.
Cabela's New Avenues for Customer Engagement
http://www.retailonlineintegration.com/article/cabela-s-leverages-social-promotion-drive-customer-engagement-418921/1
Cabela's, a cross-channel retailer of hunting, fishing and outdoor gear, launched a Facebook promotion in March around its TV show "Ultimate Adventures" and its Outdoor Adventures travel program. The promotion was designed to drive customer engagement.
Magazine Publishers; Print Still Important
Although magazine publishers have embraced
mobile platforms, the web is still not all that
important, executives at Conde Nast and Meredith Corp. indicated on stage at a paidContent conference.
Instead, both publishers showed a desire to
adhere to legacy business models, i.e. packaging content in print (and
print-like) monthly editions supported largely by advertising, and supplemented
by low-cost monthly subscriptions and single-copy newsstand sales.
“We see websites as gateway into the brand,”
said Bob Sauberg, president of Conde Nast.
“Consumers still prefer print, so we aim for
print-like digital products.”
Popular Science Offers Bridge Between Print & Digital
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World:
Augmented reality makes printed pages interactive
The latest issue of Popular Science harnesses augmented reality to integrate the printed page with the digital world with the assistance of a new mobile app.
Augmented reality makes printed pages interactive
The latest issue of Popular Science harnesses augmented reality to integrate the printed page with the digital world with the assistance of a new mobile app.
Houghton Mifflin Harcourt Takes Steps to Reorganize
Houghton Mifflin Harcourt moves to reorganize after bankruptcy: In its original bankruptcy filing the Boston publisher listed $2.68bn in assets and $3.53bn in debt. Among its leading unsecured creditors are Chicago-based RR Donnelley and Williams Lea, who are each owed more than $20m.
Containerboard as Advertising Vehicle
White is the new brown in corrugated: Transformed from being purely a transit pack material, containerboard is making big steps forward in being able to reinforce a brand's position in the marketplace. The cause of this transition is the growth of white liners - mainly driven from the growing trend for high impact corrugated packaging in the retail ready or shelf ready market areas
Friday, May 25, 2012
April Recovered Paper Consumption Declines
US recovered paper consumption decreased in April
According to the American Forest & Paper Association's April 2012 U.S. Recovered Fiber Monthly Report, total U.S. industry consumption of recovered paper in April was 2.48 million tons, 4% lower than March 2012. Year-to-date consumption in 2012 is 3% lower than during the same period last year.
U.S. exports of recovered paper increased 7% in March compared to February, with increases mainly seen in Mixed and Corrugated. Year-to-date exports of recovered paper in 2012 are 3% higher than during the same period in 2011.
According to the American Forest & Paper Association's April 2012 U.S. Recovered Fiber Monthly Report, total U.S. industry consumption of recovered paper in April was 2.48 million tons, 4% lower than March 2012. Year-to-date consumption in 2012 is 3% lower than during the same period last year.
U.S. exports of recovered paper increased 7% in March compared to February, with increases mainly seen in Mixed and Corrugated. Year-to-date exports of recovered paper in 2012 are 3% higher than during the same period in 2011.
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