Reports: Salesforce to Acquire Buddy Media for More Than $800 Million: In a deal said to be worth over $800 million, CRM provider and cloud computing company Salesforce will purchase social media software provider Buddy Media. Buddy Media is used throughout the magazine industry, with major players such as Rodale and Hearst signed on to its services. Prevention tapped Buddy to add sweepstakes and newsletter registration to its Facebook page, while Hearst partnered with the company to produce branded social media applications (“sapplets”) for several of its titles.
