Although magazine publishers have embraced
mobile platforms, the web is still not all that
important, executives at Conde Nast and Meredith Corp. indicated on stage at a paidContent conference.
Instead, both publishers showed a desire to
adhere to legacy business models, i.e. packaging content in print (and
print-like) monthly editions supported largely by advertising, and supplemented
by low-cost monthly subscriptions and single-copy newsstand sales.
“We see websites as gateway into the brand,”
said Bob Sauberg, president of Conde Nast.
“Consumers still prefer print, so we aim for
print-like digital products.”
