Value of Design Elements in Catalogs

http://www.retailonlineintegration.com/article/the-value-design-elements-print-catalogs/1

Q: "Our catalogs tend to be crammed with photos and descriptions. How do I demonstrate to upper management the value of design elements, white space and larger photos per spread?" — Angela Sanchez, creative director, NLC Products
A: to speak to one or both of those interests. Try this two-step approach:
 Most C-level execs are primarily interested in increasing sales and decreasing costs. Therefore, whatever you present to them needs
1. Mock up a couple of catalog spreads done the way you think they should look.
2. Ask to test your revised layout to see if it beats the old layout.