Last
November, then-Time Inc. CEO Laura Lang
announced that the company was gearing up to launch a digital video unit
complete with new studios and programming, plus a new leader in former Meredith
video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a
revolutionary move—other top publishers like Hearst Magazines and Condé Nast
had already entered the video space in recent years—but for Time Inc., it
signaled an important step forward.
And
now, after a long wait and a new CEO, it’s finally ready to roll.
