The new pages will include ad units on both sides of the content as the user scrolls down, rather than stacked at the top and right columns of the page.
The length of a story will determine the number of ads served, and ads will be distributed evenly throughout the post.
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Forbes has begun to roll out a new
architecture for online page screens. “We call them intelligent scrolling
streams,” writes Lewis DVorkin. “One key feature: rich, continuous streams of
content that are curated and personalized—and importantly, serve our business,
too.” Another component: progressive loading of ad units and new scalable,
trackable and measurable ways to monetize the streams. Each element of the
screen is built within a responsive framework, so when the time is right,
Forbes can move the experience to smartphones and tablets, DVorkin says.
Forbes
Forbes
