How Gap Connects Channels

http://www.retailonlineintegration.com/aggregatedcontent/how-gap-connects-store-and-online-channels

For Gap, the No. 3 company in the IW 500 ranking, building the right number of Ship From Store operations is critical to profitability.
As the U.S.'s largest specialty apparel chain, Gap Inc. needs to keep the shelves well stocked at its 2,425 U.S. stores and 3,100 worldwide, and that means keeping a lot of in-store inventory. At the same time, the company needs enough inventory in its e-commerce fulfillment channel to meet that growing demand.